Brandwave

KLIM vs Rukka:Which is more popular?

In September 2026, KLIM had more branded searches than Rukka among motorcycle jacket brands worldwide. KLIM had about 65,700 branded searches, while Rukka had 27,100. KLIM made up 9.1% of all motorcycle jacket brand searches we track, and Rukka accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about motorcycle jacket brands, KLIM appeared in three of the four answers and Rukka in none.

Among motorcycle jacket brands worldwide in September 2026

Who do people search for more?

KLIM, about 2 searches for every 1 for Rukka

KLIM 65.7K searchesRukka 27.1K searches

Who does AI mention more?

KLIM, mentioned in 3 of 4 answers, Rukka in 0

KLIM in 3 of 4Rukka in 0 of 4

Who does AI recommend more?

KLIM, the only one of the two named

KLIM first in 3Rukka never named

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Top motorcycle jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, KLIM was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Rukka did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. REV'IT!1st
  2. Alpinestars2nd
  3. KLIM3rd
  4. Dainese4th
  5. Rukka–
  6. Spidi–
  7. Roland Sands–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alpinestars4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • REV'IT!4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dainese3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KLIM3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rukka0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spidi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Roland Sands0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about motorcycle jacket brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is KLIM or Rukka more popular in search?

This chart shows how often people search Google for KLIM and Rukka by name. Each line represents a brand's share of searches for all seven motorcycle jacket brands we track, month by month, from English-language searches worldwide.

KLIM and Rukka among motorcycle jacket brands worldwide, by month

Share of searches by month for KLIM, Rukka. The figures are in the table below the chart.

View monthly share of searches table
MonthAlpinestarsDaineseKLIMRukkaREV'IT!SpidiRoland Sands
Oct 202552.7%23.6%13.9%3.9%2.8%2.1%0.95%
Nov 202556.8%20.8%12.3%5.1%2.4%1.9%0.68%
Dec 202560.3%18.1%13.2%3.6%2.1%2%0.72%
Jan 202657.5%21.1%12.5%3.5%2.9%1.9%0.69%
Feb 202653.3%16%9.6%2.6%16.1%1.8%0.64%
Mar 202654.5%16.4%7.9%2.2%16.5%1.8%0.65%
Apr 202663.9%19.2%9.3%2.1%2.7%2.1%0.77%
May 202663.9%19.2%9.2%2.1%2.7%2.1%0.77%
Jun 202665.3%16%11.3%2.1%2.3%2.1%0.78%
Jul 202664%19.2%9.2%2.1%2.7%2.1%0.77%
Aug 202668.1%16.7%8%2.2%2.4%1.8%0.67%
Sep 202662.6%18.8%9.1%3.8%2.7%2.1%0.92%

How has the KLIM and Rukka comparison changed over the last 12 months?

3 findings
  • KLIM was ahead of Rukka in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KLIM’s share of searches among motorcycle jacket brands worldwide moved from 13.9% to 9.1%, and its estimated monthly branded searches moved from 96.8K to 65.7K.
  • Across the 12 months ending September 2026, Rukka’s share of searches among motorcycle jacket brands worldwide moved from 3.9% to 3.8%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for motorcycle jacket brands worldwide in September 2026?

2 changes

  1. In September 2026, Rukka overtook REV'IT! to rank 4th among motorcycle jacket brands worldwide, with 3.8% of the searches.

  2. In September 2026, KLIM gained share of searches among motorcycle jacket brands worldwide, from 8% to 9.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using KLIM’s and Rukka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KLIM

3 branded search terms

  • klim
  • klim jacket
  • klim motorcycle

Rukka

1 branded search term

  • rukka

How the Brand Demand Index is measured

Other head-to-heads among motorcycle jacket brands

Creator with pink hair and a pink jacket

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