Rukka vs Spidi:Which is more popular by branded search?
In August 2026, Rukka had more branded searches than Spidi among motorcycle jacket brands worldwide. Rukka was estimated to have 18.1K branded searches compared to Spidi’s 14.8K, and held a 2.5% Share of Search versus Spidi’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rukka or Spidi?
Compare the motorcycle jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rukka, Spidi. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpinestars | Dainese | Rukka | Spidi | Roland Sands | Rev'It |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 28.3% | 4.6% | 2.5% | 1.1% | 0.22% |
| Nov 2025 | 66.5% | 24.4% | 6% | 2.2% | 0.8% | 0.19% |
| Dec 2025 | 71.1% | 21.3% | 4.3% | 2.3% | 0.85% | 0.14% |
| Jan 2026 | 67.9% | 24.9% | 4.1% | 2.2% | 0.81% | 0.13% |
| Feb 2026 | 71.6% | 21.5% | 3.5% | 2.4% | 0.86% | 0.14% |
| Mar 2026 | 72% | 21.6% | 2.9% | 2.4% | 0.86% | 0.21% |
| Apr 2026 | 72.5% | 21.7% | 2.4% | 2.4% | 0.87% | 0.17% |
| May 2026 | 72.5% | 21.7% | 2.4% | 2.4% | 0.87% | 0.17% |
| Jun 2026 | 75.5% | 18.5% | 2.5% | 2.5% | 0.91% | 0.14% |
| Jul 2026 | 72.5% | 21.7% | 2.4% | 2.4% | 0.87% | 0.16% |
| Aug 2026 | 75.9% | 18.6% | 2.5% | 2% | 0.75% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Rukka and Spidi comparison changed over the last 12 months?
3 findings
- Rukka was ahead of Spidi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rukka’s estimated Share of Search among motorcycle jacket brands worldwide moved from 4.6% to 2.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Spidi’s estimated Share of Search among motorcycle jacket brands worldwide moved from 2.5% to 2%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for motorcycle jacket brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Rukka worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rukka’s and Spidi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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