Roland Sands vs Spidi:Which is more popular by branded search?
In August 2026, Spidi had more branded searches than Roland Sands among motorcycle jacket brands worldwide. Spidi was estimated to have 14.8K branded searches compared to Roland Sands’ 5.4K, and held a 2% Share of Search versus Roland Sands’ 0.75%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Roland Sands or Spidi?
Compare the motorcycle jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spidi, Roland Sands. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpinestars | Dainese | Rukka | Spidi | Roland Sands | Rev'It |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 28.3% | 4.6% | 2.5% | 1.1% | 0.22% |
| Nov 2025 | 66.5% | 24.4% | 6% | 2.2% | 0.8% | 0.19% |
| Dec 2025 | 71.1% | 21.3% | 4.3% | 2.3% | 0.85% | 0.14% |
| Jan 2026 | 67.9% | 24.9% | 4.1% | 2.2% | 0.81% | 0.13% |
| Feb 2026 | 71.6% | 21.5% | 3.5% | 2.4% | 0.86% | 0.14% |
| Mar 2026 | 72% | 21.6% | 2.9% | 2.4% | 0.86% | 0.21% |
| Apr 2026 | 72.5% | 21.7% | 2.4% | 2.4% | 0.87% | 0.17% |
| May 2026 | 72.5% | 21.7% | 2.4% | 2.4% | 0.87% | 0.17% |
| Jun 2026 | 75.5% | 18.5% | 2.5% | 2.5% | 0.91% | 0.14% |
| Jul 2026 | 72.5% | 21.7% | 2.4% | 2.4% | 0.87% | 0.16% |
| Aug 2026 | 75.9% | 18.6% | 2.5% | 2% | 0.75% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Roland Sands and Spidi comparison changed over the last 12 months?
3 findings
- Spidi was ahead of Roland Sands in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Roland Sands’ estimated Share of Search among motorcycle jacket brands worldwide moved from 1.1% to 0.75%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 11 months ending August 2026, Spidi’s estimated Share of Search among motorcycle jacket brands worldwide moved from 2.5% to 2%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for motorcycle jacket brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Roland Sands worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Roland Sands’ and Spidi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Roland Sands
1 branded search term
- roland sands design
Spidi
1 branded search term
- spidi
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.