Brandwave

How popular isFox Racing?

In September 2026, people searched for Fox Racing by name about 198,000 times worldwide, about the same as the previous year. These searches made up 34.5% of all global MTB helmet brand searches, placing Fox Racing first out of five brands. When we asked both ChatGPT and Google AI Overviews about MTB helmet brands, Fox Racing appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Fox Racing is the most searched of 5 competitors and the second most recommended in AI answers.

  1. Fox RacingShare of searches 34.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Troy Lee DesignsShare of searches 25.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. GiroShare of searches 21.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. POCShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. SmithShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Fox Racing website (opens in a new tab)

Follow Fox Racing and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top MTB helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fox Racing is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POC1st
  2. Fox Racing2nd
  3. Smith3rd
  4. Giro4th
  5. Troy Lee Designs5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy Lee Designs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smith3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about MTB helmet brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which MTB helmet brands compete with Fox Racing?

Fox Racing against MTB helmet brands worldwide, by month

Share of searches by month for Fox Racing, Troy Lee Designs, Giro, POC. The figures are in the table below the chart.

View monthly share of searches table
MonthFox RacingTroy Lee DesignsGiroPOCSmith
Oct 202529.7%26.6%24.7%17.8%1.3%
Nov 202531.1%22.7%26.3%18.6%1.4%
Dec 202530.7%18.4%31.5%18.4%1.1%
Jan 202623.9%20.2%34.4%20.2%1.2%
Feb 202625.6%26.4%25.3%21.6%1%
Mar 202630.2%27%23.3%18.1%1.3%
Apr 202632.8%22.6%24.7%18.5%1.3%
May 202635.8%21.4%23.7%17.5%1.6%
Jun 202638.9%23.3%20.8%15.6%1.4%
Jul 202628.3%20.7%36%13.8%1.2%
Aug 202627.9%24.9%29.3%16.7%1.2%
Sep 202634.5%25.3%21.8%16.9%1.5%

  1. 1.Fox Racing

    34.5%

    Moved from 2nd to 1st. 82.7K estimated branded searches, 0% vs prior month. Share +6.7 points.

  2. 2.Troy Lee Designs

    25.3%

    Moved from 3rd to 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share +0.3 points.

  3. 3.Giro

    21.8%

    Moved from 1st to 3rd. 52.2K estimated branded searches, -40% vs prior month. Share -7.5 points.

  4. 4.POC

    16.9%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  5. 5.Smith

    1.5%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Fox Racing and its closest rivals

Every comparison with Fox Racing

15 comparisons

How has branded search demand for Fox Racing changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fox Racing worldwide held steady, from 206K to 198K.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB helmet brands worldwide increased from 29.7% to 34.5%.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB helmet brands worldwide peaked at 38.9% in June 2026 and was lowest at 23.9% in January 2026.

How did search popularity change for MTB helmet brands worldwide in September 2026?

4 changes

  1. In September 2026, Fox Racing overtook Giro to become the leader among MTB helmet brands worldwide, with 34.5% of the searches.

  2. In September 2026, Giro lost share of searches among MTB helmet brands worldwide, from 29.3% to 21.8%.

  3. In September 2026, Troy Lee Designs rose from 3rd to 2nd among MTB helmet brands worldwide.

  4. Estimated monthly branded searches for Smith worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are Fox Racing’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fox Racing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fox gloves
  • fox helmet
  • fox mtb gloves
  • fox mtb helmet
  • fox racing

Do you work for Fox Racing? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fox Racing compete?

Fox Racing is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cycling gloves3rd of 712.6%Show ranking
Kidney belt brands3rd of 313.4%Show ranking
MTB gloves brands6th of 86%Show ranking
Mountain bike clothing brands1st of 734.5%Show ranking
MTB helmet brands1st of 534.5%Shown above
Creator with pink hair and a pink jacket

Is Fox Racing your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free