Brandwave

Fox Racing vs Giro:Which is more popular?

In September 2026, Fox Racing had more branded searches than Giro among MTB helmet brands worldwide. Fox Racing had about 82,700 branded searches, while Giro had 52,200. Fox Racing made up 34.5% of all MTB helmet brand searches we track, and Giro accounted for 21.8%. When we asked ChatGPT and Google AI Overviews about MTB helmet brands, Fox Racing and Giro each appeared in four of the five answers. Fox Racing was mentioned before Giro in three out of four answers.

Among MTB helmet brands worldwide in September 2026

Who do people search for more?

Fox Racing, about 58% more searches than Giro

Fox Racing 82.7K searchesGiro 52.2K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Fox Racing in 4 of 5Giro in 4 of 5

Who does AI recommend more?

Fox Racing, named ahead of Giro in 3 of 4 answers

Fox Racing first in 3Giro first in 1

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Top MTB helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Giro was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fox Racing was listed before Giro in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POC1st
  2. Fox Racing2nd
  3. Smith3rd
  4. Giro4th
  5. Troy Lee Designs5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy Lee Designs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smith3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about MTB helmet brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fox Racing or Giro more popular in search?

This chart shows how often people search Google for Fox Racing and Giro by name. Each line represents a brand's share of searches for all five MTB helmet brands we track, month by month, from English-language searches worldwide.

Fox Racing and Giro among MTB helmet brands worldwide, by month

Share of searches by month for Fox Racing, Giro. The figures are in the table below the chart.

View monthly share of searches table
MonthFox RacingTroy Lee DesignsGiroPOCSmith
Oct 202529.7%26.6%24.7%17.8%1.3%
Nov 202531.1%22.7%26.3%18.6%1.4%
Dec 202530.7%18.4%31.5%18.4%1.1%
Jan 202623.9%20.2%34.4%20.2%1.2%
Feb 202625.6%26.4%25.3%21.6%1%
Mar 202630.2%27%23.3%18.1%1.3%
Apr 202632.8%22.6%24.7%18.5%1.3%
May 202635.8%21.4%23.7%17.5%1.6%
Jun 202638.9%23.3%20.8%15.6%1.4%
Jul 202628.3%20.7%36%13.8%1.2%
Aug 202627.9%24.9%29.3%16.7%1.2%
Sep 202634.5%25.3%21.8%16.9%1.5%

How has the Fox Racing and Giro comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Giro took it in December 2025, Fox Racing took it in February 2026, Giro took it in July 2026, Fox Racing took it in September 2026.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB helmet brands worldwide moved from 29.7% to 34.5%, and its estimated monthly branded searches moved from 67.6K to 82.7K.
  • Across the 12 months ending September 2026, Giro’s share of searches among MTB helmet brands worldwide moved from 24.7% to 21.8%, and its estimated monthly branded searches moved from 56.2K to 52.2K.

How did search popularity change for MTB helmet brands worldwide in September 2026?

2 changes

  1. In September 2026, Fox Racing overtook Giro to become the leader among MTB helmet brands worldwide, with 34.5% of the searches.

  2. In September 2026, Giro lost share of searches among MTB helmet brands worldwide, from 29.3% to 21.8%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fox Racing’s and Giro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fox Racing

2 branded search terms

  • fox helmet
  • fox mtb helmet

Giro

4 branded search terms

  • giro bike
  • giro bike helmet
  • giro cycling helmet
  • giro helmet

How the Brand Demand Index is measured

Other head-to-heads among MTB helmet brands

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