Brandwave

POC vs Troy Lee Designs:Which is more popular?

In September 2026, Troy Lee Designs had more branded searches than POC among MTB helmet brands worldwide. Troy Lee Designs had about 60,500 branded searches, while POC had 40,500. Troy Lee Designs made up 25.3% of all MTB helmet brand searches we track, and POC accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about MTB helmet brands, POC appeared in all five answers and Troy Lee Designs in three. POC was mentioned before Troy Lee Designs in three out of four answers.

Among MTB helmet brands worldwide in September 2026

Who do people search for more?

Troy Lee Designs, about 49% more searches than POC

Troy Lee Designs 60.5K searchesPOC 40.5K searches

Who does AI mention more?

POC, mentioned in every answer we collected

POC in 5 of 5Troy Lee Designs in 3 of 5

Who does AI recommend more?

POC, named ahead of Troy Lee Designs in 3 of 4 answers

POC first in 3Troy Lee Designs first in 1

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Top MTB helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, POC appeared in all five answers. Troy Lee Designs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. POC was listed before Troy Lee Designs in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POC1st
  2. Fox Racing2nd
  3. Smith3rd
  4. Giro4th
  5. Troy Lee Designs5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy Lee Designs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smith3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about MTB helmet brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is POC or Troy Lee Designs more popular in search?

This chart shows how often people search Google for POC and Troy Lee Designs by name. Each line represents a brand's share of searches for all five MTB helmet brands we track, month by month, from English-language searches worldwide.

POC and Troy Lee Designs among MTB helmet brands worldwide, by month

Share of searches by month for Troy Lee Designs, POC. The figures are in the table below the chart.

View monthly share of searches table
MonthFox RacingTroy Lee DesignsGiroPOCSmith
Oct 202529.7%26.6%24.7%17.8%1.3%
Nov 202531.1%22.7%26.3%18.6%1.4%
Dec 202530.7%18.4%31.5%18.4%1.1%
Jan 202623.9%20.2%34.4%20.2%1.2%
Feb 202625.6%26.4%25.3%21.6%1%
Mar 202630.2%27%23.3%18.1%1.3%
Apr 202632.8%22.6%24.7%18.5%1.3%
May 202635.8%21.4%23.7%17.5%1.6%
Jun 202638.9%23.3%20.8%15.6%1.4%
Jul 202628.3%20.7%36%13.8%1.2%
Aug 202627.9%24.9%29.3%16.7%1.2%
Sep 202634.5%25.3%21.8%16.9%1.5%

How has the POC and Troy Lee Designs comparison changed over the last 12 months?

3 findings
  • Troy Lee Designs was ahead of POC in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, POC’s share of searches among MTB helmet brands worldwide moved from 17.8% to 16.9%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among MTB helmet brands worldwide moved from 26.6% to 25.3%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for MTB helmet brands worldwide in September 2026?

1 change

  1. In September 2026, Troy Lee Designs rose from 3rd to 2nd among MTB helmet brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using POC’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

POC

1 branded search term

  • poc helmet

Troy Lee Designs

1 branded search term

  • troy lee designs

How the Brand Demand Index is measured

Other head-to-heads among MTB helmet brands

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