Brandwave

How popular isTroy Lee Designs?

In September 2026, people searched for Troy Lee Designs by name about 60,500 times worldwide, about the same as the previous year. These searches made up 25.3% of all global MTB helmet brand searches, placing Troy Lee Designs second out of five brands. When we asked both ChatGPT and Google AI Overviews about MTB helmet brands, Troy Lee Designs appeared in three of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Troy Lee Designs is the second most searched of 5 competitors and the fifth most recommended in AI answers.

  1. Fox RacingShare of searches 34.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Troy Lee DesignsShare of searches 25.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. GiroShare of searches 21.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. POCShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. SmithShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top MTB helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Troy Lee Designs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Troy Lee Designs is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POC1st
  2. Fox Racing2nd
  3. Smith3rd
  4. Giro4th
  5. Troy Lee Designs5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy Lee Designs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smith3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about MTB helmet brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which MTB helmet brands compete with Troy Lee Designs?

Troy Lee Designs against MTB helmet brands worldwide, by month

Share of searches by month for Fox Racing, Troy Lee Designs, Giro, POC. The figures are in the table below the chart.

View monthly share of searches table
MonthFox RacingTroy Lee DesignsGiroPOCSmith
Oct 202529.7%26.6%24.7%17.8%1.3%
Nov 202531.1%22.7%26.3%18.6%1.4%
Dec 202530.7%18.4%31.5%18.4%1.1%
Jan 202623.9%20.2%34.4%20.2%1.2%
Feb 202625.6%26.4%25.3%21.6%1%
Mar 202630.2%27%23.3%18.1%1.3%
Apr 202632.8%22.6%24.7%18.5%1.3%
May 202635.8%21.4%23.7%17.5%1.6%
Jun 202638.9%23.3%20.8%15.6%1.4%
Jul 202628.3%20.7%36%13.8%1.2%
Aug 202627.9%24.9%29.3%16.7%1.2%
Sep 202634.5%25.3%21.8%16.9%1.5%

  1. 1.Fox Racing

    34.5%

    Moved from 2nd to 1st. 82.7K estimated branded searches, 0% vs prior month. Share +6.7 points.

  2. 2.Troy Lee Designs

    25.3%

    Moved from 3rd to 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share +0.3 points.

  3. 3.Giro

    21.8%

    Moved from 1st to 3rd. 52.2K estimated branded searches, -40% vs prior month. Share -7.5 points.

  4. 4.POC

    16.9%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  5. 5.Smith

    1.5%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Troy Lee Designs and its closest rivals

Every comparison with Troy Lee Designs

11 comparisons

How has branded search demand for Troy Lee Designs changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Troy Lee Designs worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among MTB helmet brands worldwide decreased from 26.6% to 25.3%.
  • Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among MTB helmet brands worldwide peaked at 27% in March 2026 and was lowest at 18.4% in December 2025.

How did search popularity change for MTB helmet brands worldwide in September 2026?

4 changes

  1. In September 2026, Fox Racing overtook Giro to become the leader among MTB helmet brands worldwide, with 34.5% of the searches.

  2. In September 2026, Giro lost share of searches among MTB helmet brands worldwide, from 29.3% to 21.8%.

  3. In September 2026, Troy Lee Designs rose from 3rd to 2nd among MTB helmet brands worldwide.

  4. Estimated monthly branded searches for Smith worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are Troy Lee Designs’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Troy Lee Designs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • troy lee designs

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How the Brand Demand Index is measured

Where does Troy Lee Designs compete?

Troy Lee Designs is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
MTB gloves brands2nd of 814.7%Show ranking
Mountain bike clothing brands2nd of 723.1%Show ranking
MTB helmet brands2nd of 525.3%Shown above
Creator with pink hair and a pink jacket

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