Fox Racing vs Troy Lee Designs:Which is more popular?
In September 2026, Fox Racing had more branded searches than Troy Lee Designs among MTB helmet brands worldwide. Fox Racing had about 82,700 branded searches, while Troy Lee Designs had 60,500. Fox Racing made up 34.5% of all MTB helmet brand searches we track, and Troy Lee Designs accounted for 25.3%. When we asked ChatGPT and Google AI Overviews about MTB helmet brands, Fox Racing appeared in four of the five answers and Troy Lee Designs in three. Fox Racing was mentioned before Troy Lee Designs in three out of four answers.
Who do people search for more?
Fox Racing, about 37% more searches than Troy Lee Designs
Who does AI mention more?
Fox Racing, mentioned in 4 of 5 answers, Troy Lee Designs in 3
Who does AI recommend more?
Fox Racing, named ahead of Troy Lee Designs in 3 of 4 answers
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Top MTB helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Troy Lee Designs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fox Racing was listed before Troy Lee Designs in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
POC1st- Fox Racing2nd
Smith3rd
Giro4th
Troy Lee Designs5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- POC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Giro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Troy Lee Designs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smith3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about MTB helmet brands
5 answers
Asked ChatGPT
“Which MTB helmet brand should I buy?”
Asked ChatGPT
“What are the best MTB helmet brands?”
Asked ChatGPT
“What's the best MTB helmet brand for trail protection?”
Searched Google, AI Overview
“best mtb helmet”
Searched Google, AI Overview
“mountain bike helmet”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fox Racing or Troy Lee Designs more popular in search?
This chart shows how often people search Google for Fox Racing and Troy Lee Designs by name. Each line represents a brand's share of searches for all five MTB helmet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fox Racing, Troy Lee Designs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox Racing | Troy Lee Designs | Giro | POC | Smith |
|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 26.6% | 24.7% | 17.8% | 1.3% |
| Nov 2025 | 31.1% | 22.7% | 26.3% | 18.6% | 1.4% |
| Dec 2025 | 30.7% | 18.4% | 31.5% | 18.4% | 1.1% |
| Jan 2026 | 23.9% | 20.2% | 34.4% | 20.2% | 1.2% |
| Feb 2026 | 25.6% | 26.4% | 25.3% | 21.6% | 1% |
| Mar 2026 | 30.2% | 27% | 23.3% | 18.1% | 1.3% |
| Apr 2026 | 32.8% | 22.6% | 24.7% | 18.5% | 1.3% |
| May 2026 | 35.8% | 21.4% | 23.7% | 17.5% | 1.6% |
| Jun 2026 | 38.9% | 23.3% | 20.8% | 15.6% | 1.4% |
| Jul 2026 | 28.3% | 20.7% | 36% | 13.8% | 1.2% |
| Aug 2026 | 27.9% | 24.9% | 29.3% | 16.7% | 1.2% |
| Sep 2026 | 34.5% | 25.3% | 21.8% | 16.9% | 1.5% |
How has the Fox Racing and Troy Lee Designs comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Troy Lee Designs took it in February 2026, Fox Racing took it in March 2026.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB helmet brands worldwide moved from 29.7% to 34.5%, and its estimated monthly branded searches moved from 67.6K to 82.7K.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among MTB helmet brands worldwide moved from 26.6% to 25.3%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for MTB helmet brands worldwide in September 2026?
2 changes
In September 2026, Fox Racing overtook Giro to become the leader among MTB helmet brands worldwide, with 34.5% of the searches.
In September 2026, Troy Lee Designs rose from 3rd to 2nd among MTB helmet brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fox Racing’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fox Racing
2 branded search terms
- fox helmet
- fox mtb helmet
Troy Lee Designs
1 branded search term
- troy lee designs
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