Fox Racing vs POC:Which is more popular?
In September 2026, Fox Racing had more branded searches than POC among MTB helmet brands worldwide. Fox Racing had about 82,700 branded searches, while POC had 40,500. Fox Racing made up 34.5% of all MTB helmet brand searches we track, and POC accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about MTB helmet brands, POC appeared in all five answers and Fox Racing in four. Fox Racing and POC were each mentioned first in two of the four answers.
Who do people search for more?
Fox Racing, about 2 searches for every 1 for POC
Who does AI mention more?
POC, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top MTB helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, POC appeared in all five answers. Fox Racing was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fox Racing and POC were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- POC1st
- Fox Racing2nd
Smith3rd
Giro4th
Troy Lee Designs5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- POC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Giro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Troy Lee Designs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smith3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about MTB helmet brands
5 answers
Asked ChatGPT
“Which MTB helmet brand should I buy?”
Asked ChatGPT
“What are the best MTB helmet brands?”
Asked ChatGPT
“What's the best MTB helmet brand for trail protection?”
Searched Google, AI Overview
“best mtb helmet”
Searched Google, AI Overview
“mountain bike helmet”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fox Racing or POC more popular in search?
This chart shows how often people search Google for Fox Racing and POC by name. Each line represents a brand's share of searches for all five MTB helmet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fox Racing, POC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox Racing | Troy Lee Designs | Giro | POC | Smith |
|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 26.6% | 24.7% | 17.8% | 1.3% |
| Nov 2025 | 31.1% | 22.7% | 26.3% | 18.6% | 1.4% |
| Dec 2025 | 30.7% | 18.4% | 31.5% | 18.4% | 1.1% |
| Jan 2026 | 23.9% | 20.2% | 34.4% | 20.2% | 1.2% |
| Feb 2026 | 25.6% | 26.4% | 25.3% | 21.6% | 1% |
| Mar 2026 | 30.2% | 27% | 23.3% | 18.1% | 1.3% |
| Apr 2026 | 32.8% | 22.6% | 24.7% | 18.5% | 1.3% |
| May 2026 | 35.8% | 21.4% | 23.7% | 17.5% | 1.6% |
| Jun 2026 | 38.9% | 23.3% | 20.8% | 15.6% | 1.4% |
| Jul 2026 | 28.3% | 20.7% | 36% | 13.8% | 1.2% |
| Aug 2026 | 27.9% | 24.9% | 29.3% | 16.7% | 1.2% |
| Sep 2026 | 34.5% | 25.3% | 21.8% | 16.9% | 1.5% |
How has the Fox Racing and POC comparison changed over the last 12 months?
3 findings
- Fox Racing was ahead of POC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB helmet brands worldwide moved from 29.7% to 34.5%, and its estimated monthly branded searches moved from 67.6K to 82.7K.
- Across the 12 months ending September 2026, POC’s share of searches among MTB helmet brands worldwide moved from 17.8% to 16.9%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for MTB helmet brands worldwide in September 2026?
1 change
In September 2026, Fox Racing overtook Giro to become the leader among MTB helmet brands worldwide, with 34.5% of the searches.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fox Racing’s and POC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fox Racing
2 branded search terms
- fox helmet
- fox mtb helmet
POC
1 branded search term
- poc helmet
Other head-to-heads among MTB helmet brands
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