Leatt vs Troy Lee Designs:Which is more popular?
In September 2026, Troy Lee Designs had more branded searches than Leatt among mountain bike clothing brands worldwide. Troy Lee Designs had about 60,500 branded searches, while Leatt had 49,500. Troy Lee Designs made up 23.1% of all mountain bike clothing brand searches we track, and Leatt accounted for 18.9%. When we asked ChatGPT and Google AI Overviews about mountain bike clothing brands, Troy Lee Designs appeared in four of the five answers and Leatt in two. Troy Lee Designs was mentioned before Leatt in four out of five answers.
Who do people search for more?
Troy Lee Designs, about 22% more searches than Leatt
Who does AI mention more?
Troy Lee Designs, mentioned in 4 of 5 answers, Leatt in 2
Who does AI recommend more?
Troy Lee Designs, named ahead of Leatt in 4 of 5 answers
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Top mountain bike clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Troy Lee Designs was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Leatt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Troy Lee Designs was listed before Leatt in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fox Racing1st- Troy Lee Designs2nd
Endura3rd
POC4th
Rapha5th
Leatt6th
Mons Royale7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fox Racing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Troy Lee Designs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Endura4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rapha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leatt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- POC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mons Royale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about mountain bike clothing brands
5 answers
Asked ChatGPT
“Which mountain bike clothing brand should I buy?”
Asked ChatGPT
“What are the best mountain bike clothing brands?”
Asked ChatGPT
“What's the best mountain bike clothing brand for wet trail riding?”
Searched Google, AI Overview
“mountain bike clothing brands”
Searched Google, AI Overview
“mtb jerseys”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Leatt or Troy Lee Designs more popular in search?
This chart shows how often people search Google for Leatt and Troy Lee Designs by name. Each line represents a brand's share of searches for all seven mountain bike clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Troy Lee Designs, Leatt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox Racing | Troy Lee Designs | Leatt | Endura | Mons Royale | POC | Rapha |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 21.5% | 14.4% | 14.4% | 9.6% | 0.56% | 0.28% |
| Nov 2025 | 43.3% | 19.4% | 13% | 13% | 10.6% | 0.52% | 0.24% |
| Dec 2025 | 41% | 18.5% | 15.1% | 12.3% | 12.3% | 0.47% | 0.23% |
| Jan 2026 | 35.4% | 19.4% | 15.8% | 15.8% | 12.9% | 0.4% | 0.21% |
| Feb 2026 | 35.7% | 23.9% | 16% | 13.1% | 10.7% | 0.41% | 0.19% |
| Mar 2026 | 35.6% | 23.9% | 16% | 13.1% | 10.7% | 0.49% | 0.22% |
| Apr 2026 | 37.9% | 20.9% | 17.1% | 14% | 9.3% | 0.56% | 0.29% |
| May 2026 | 36.5% | 20.1% | 20.1% | 13.4% | 9% | 0.54% | 0.3% |
| Jun 2026 | 39% | 21.4% | 17.5% | 11.7% | 9.6% | 0.47% | 0.21% |
| Jul 2026 | 34.5% | 23% | 18.9% | 12.6% | 10.3% | 0.48% | 0.23% |
| Aug 2026 | 36.5% | 24.5% | 16.4% | 11% | 11% | 0.42% | 0.2% |
| Sep 2026 | 34.5% | 23.1% | 18.9% | 12.6% | 10.3% | 0.43% | 0.2% |
How has the Leatt and Troy Lee Designs comparison changed over the last 12 months?
3 findings
- Troy Lee Designs was ahead of Leatt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leatt’s share of searches among mountain bike clothing brands worldwide moved from 14.4% to 18.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among mountain bike clothing brands worldwide moved from 21.5% to 23.1%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for mountain bike clothing brands worldwide in September 2026?
2 changes
In September 2026, Leatt gained share of searches among mountain bike clothing brands worldwide, from 16.4% to 18.9%.
In September 2026, Troy Lee Designs lost share of searches among mountain bike clothing brands worldwide, from 24.5% to 23.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Leatt’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leatt
1 branded search term
- leatt
Troy Lee Designs
1 branded search term
- troy lee designs
Other head-to-heads among mountain bike clothing brands
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