Smith vs Tifosi:Which is more popular by branded search?
In August 2026, Smith had more branded searches than Tifosi among sports sunglasses brands worldwide. Smith was estimated to have 73.5K branded searches compared to Tifosi’s 33.2K, and held a 31.2% Share of Search versus Tifosi’s 14.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Smith or Tifosi?
Compare sunglasses brands offering eyewear for sport and outdoor activities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smith, Tifosi. The figures are in the table below the chart.
View monthly share of search table
| Month | Julbo | Smith | Rudy Project | Tifosi | 100% |
|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 34.8% | 18.7% | 11.4% | 6.3% |
| Nov 2025 | 29.1% | 39.9% | 15.4% | 9.8% | 5.8% |
| Dec 2025 | 30.7% | 42.1% | 13.7% | 8.5% | 5.1% |
| Jan 2026 | 34.3% | 37.5% | 15.7% | 8% | 4.5% |
| Feb 2026 | 30.5% | 36.9% | 16.6% | 9.8% | 6.1% |
| Mar 2026 | 30.8% | 32.7% | 16.7% | 12.2% | 7.5% |
| Apr 2026 | 32.3% | 30.8% | 17.1% | 12.5% | 7.3% |
| May 2026 | 29.3% | 32.8% | 18.2% | 13.3% | 6.4% |
| Jun 2026 | 29.5% | 29.4% | 17.8% | 15.6% | 7.8% |
| Jul 2026 | 29.7% | 32.5% | 15.5% | 15.7% | 6.6% |
| Aug 2026 | 31.4% | 31.2% | 17% | 14.1% | 6.2% |
| Sep 2026 | — | — | — | — | — |
How has the Smith and Tifosi comparison changed over the last 12 months?
3 findings
- Smith was ahead of Tifosi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smith’s estimated Share of Search among sports sunglasses brands worldwide moved from 34.8% to 31.2%, and its estimated monthly branded searches moved from 58K to 73.5K.
- Across the 11 months ending August 2026, Tifosi’s estimated Share of Search among sports sunglasses brands worldwide moved from 11.4% to 14.1%, and its estimated monthly branded searches moved from 18.9K to 33.2K.
How did search popularity change for sports sunglasses brands worldwide in August 2026?
4 changes
In August 2026, Julbo overtook Smith to take the highest estimated Share of Search among sports sunglasses brands worldwide, at 31.4%.
In August 2026, Rudy Project overtook Tifosi to rank 3rd among sports sunglasses brands worldwide, at 17%.
In August 2026, Tifosi lost estimated Share of Search among sports sunglasses brands worldwide, from 15.7% to 14.1%.
In August 2026, Smith lost estimated Share of Search among sports sunglasses brands worldwide, from 32.5% to 31.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Smith’s and Tifosi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.