Brandwave

How popular isSmith in search?

In September 2026, there were an estimated 74.7K branded searches for Smith worldwide which is up 6.9% over the last 12 months. Smith holds 0.27% estimated Share of Search among ski goggle brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Oakley92.9%
  2. Anon6.8%
  3. Smith0.27%
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Which ski goggle brands compete with Smith?

Smith against ski goggle brands worldwide, by month

Share of Search by month for Oakley, Anon, Smith. The figures are in the table below the chart.

View monthly share of search table
MonthOakleyAnonSmith
Oct 202591.3%8.2%0.49%
Nov 202591.9%6.8%1.4%
Dec 202590.8%6.7%2.5%
Jan 202689.5%8.1%2.4%
Feb 202689.5%8.1%2.4%
Mar 202692.7%6.8%0.5%
Apr 202693%6.9%0.15%
May 202694.2%5.7%0.1%
Jun 202694.2%5.7%0.1%
Jul 202694.2%5.7%0.15%
Aug 202693%6.9%0.18%
Sep 202692.9%6.8%0.27%

  1. 1.Oakley

    92.9%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share 0 points.

  2. 2.Anon

    6.8%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share 0 points.

  3. 3.Smith

    0.27%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Smith and its closest rivals

Every comparison with Smith

How has branded search demand for Smith changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Smith worldwide rose from 69.9K to 74.7K.
  • Across the 12 months ending September 2026, Smith’s estimated Share of Search among ski goggle brands worldwide peaked at 2.5% in December 2025 and was lowest at 0.1% in May 2026.

How did search popularity change for ski goggle brands worldwide in September 2026?

  1. Oakley’s estimated Share of Search among ski goggle brands worldwide has lost ground for 3 months in a row, from 94.2% to 92.9% in September 2026.

  2. Estimated monthly branded searches for Smith worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

  3. Estimated monthly branded searches for Anon worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

Where does Smith compete?

Smith is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ski goggle brands3rd of 30.27%Shown above
Sports sunglasses brands1st of 536.3%Show ranking
MTB helmet brands3rd of 33.4%Show ranking
Snow helmet brands3rd of 30.58%Show ranking

How is Smith measured?

Brandwave collects information about searches that people make online using Smith’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • cycling sunglasses smith
  • eyewear smith
  • smith eyewear
  • smith mtb helmet
  • smith ski goggle
  • smith snow helmet
  • smith sports sunglasses
  • smith sunglasses
  • smithoptics

Do you work for Smith? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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