Anon vs Smith:Which is searched more?
In September 2026, Anon had more branded searches than Smith among ski goggle brands worldwide. Anon was estimated to have 110K branded searches compared to Smith’s 4.4K, and held a 6.8% Share of Search versus Smith’s 0.27%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Anon or Smith?
Compare the ski and snowboard goggle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anon, Smith. The figures are in the table below the chart.
View monthly share of search table
| Month | Oakley | Anon | Smith |
|---|---|---|---|
| Oct 2025 | 91.3% | 8.2% | 0.49% |
| Nov 2025 | 91.9% | 6.8% | 1.4% |
| Dec 2025 | 90.8% | 6.7% | 2.5% |
| Jan 2026 | 89.5% | 8.1% | 2.4% |
| Feb 2026 | 89.5% | 8.1% | 2.4% |
| Mar 2026 | 92.7% | 6.8% | 0.5% |
| Apr 2026 | 93% | 6.9% | 0.15% |
| May 2026 | 94.2% | 5.7% | 0.1% |
| Jun 2026 | 94.2% | 5.7% | 0.1% |
| Jul 2026 | 94.2% | 5.7% | 0.15% |
| Aug 2026 | 93% | 6.9% | 0.18% |
| Sep 2026 | 92.9% | 6.8% | 0.27% |
How has the Anon and Smith comparison changed over the last 12 months?
3 findings
- Anon was ahead of Smith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anon’s estimated Share of Search among ski goggle brands worldwide moved from 8.2% to 6.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Smith’s estimated Share of Search among ski goggle brands worldwide moved from 0.49% to 0.27%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
How did search popularity change for ski goggle brands worldwide in September 2026?
2 changes
Other head-to-heads among ski goggle brands
How each brand is measured
Brandwave collects information about searches that people make online using Anon’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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