Anon vs Oakley:Which is searched more?
In September 2026, Oakley had more branded searches than Anon among ski goggle brands worldwide. Oakley was estimated to have 1.5M branded searches compared to Anon’s 110K, and held a 92.9% Share of Search versus Anon’s 6.8%. These are worldwide searches for English-language branded terms.
Follow Anon vs Oakley and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Anon or Oakley?
Compare the ski and snowboard goggle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oakley, Anon. The figures are in the table below the chart.
View monthly share of search table
| Month | Oakley | Anon | Smith |
|---|---|---|---|
| Oct 2025 | 91.3% | 8.2% | 0.49% |
| Nov 2025 | 91.9% | 6.8% | 1.4% |
| Dec 2025 | 90.8% | 6.7% | 2.5% |
| Jan 2026 | 89.5% | 8.1% | 2.4% |
| Feb 2026 | 89.5% | 8.1% | 2.4% |
| Mar 2026 | 92.7% | 6.8% | 0.5% |
| Apr 2026 | 93% | 6.9% | 0.15% |
| May 2026 | 94.2% | 5.7% | 0.1% |
| Jun 2026 | 94.2% | 5.7% | 0.1% |
| Jul 2026 | 94.2% | 5.7% | 0.15% |
| Aug 2026 | 93% | 6.9% | 0.18% |
| Sep 2026 | 92.9% | 6.8% | 0.27% |
How has the Anon and Oakley comparison changed over the last 12 months?
3 findings
- Oakley was ahead of Anon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anon’s estimated Share of Search among ski goggle brands worldwide moved from 8.2% to 6.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Oakley’s estimated Share of Search among ski goggle brands worldwide moved from 91.3% to 92.9%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for ski goggle brands worldwide in September 2026?
2 changes
Oakley’s estimated Share of Search among ski goggle brands worldwide has lost ground for 3 months in a row, from 94.2% to 92.9% in September 2026.
Estimated monthly branded searches for Anon worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Anon’s and Oakley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.