How popular isAnon in search?
In September 2026, there were an estimated 110K branded searches for Anon worldwide which is down 18.5% over the last 12 months. Anon holds 6.8% estimated Share of Search among ski goggle brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Anon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which ski goggle brands compete with Anon?
Share of Search by month for Oakley, Anon. The figures are in the table below the chart.
View monthly share of search table
| Month | Oakley | Anon | Smith |
|---|---|---|---|
| Oct 2025 | 91.3% | 8.2% | 0.49% |
| Nov 2025 | 91.9% | 6.8% | 1.4% |
| Dec 2025 | 90.8% | 6.7% | 2.5% |
| Jan 2026 | 89.5% | 8.1% | 2.4% |
| Feb 2026 | 89.5% | 8.1% | 2.4% |
| Mar 2026 | 92.7% | 6.8% | 0.5% |
| Apr 2026 | 93% | 6.9% | 0.15% |
| May 2026 | 94.2% | 5.7% | 0.1% |
| Jun 2026 | 94.2% | 5.7% | 0.1% |
| Jul 2026 | 94.2% | 5.7% | 0.15% |
| Aug 2026 | 93% | 6.9% | 0.18% |
| Sep 2026 | 92.9% | 6.8% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.9% | 1.5M | -18% | 0 points | |
| 2, held 2nd | 6.8% | 110K | -18.5% | 0 points | |
| 3, held 3rd | 0.27% | 4.4K | +22.2% | +0.1 points |
Compare search popularity between Anon and its closest rivals
Every comparison with Anon
2 comparisons
How has branded search demand for Anon changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Anon worldwide fell from 135K to 110K.
- Across the 12 months ending September 2026, Anon’s estimated Share of Search among ski goggle brands worldwide decreased from 8.2% to 6.8%.
- Across the 12 months ending September 2026, Anon’s estimated Share of Search among ski goggle brands worldwide peaked at 8.2% in October 2025 and was lowest at 5.7% in July 2026.
How did search popularity change for ski goggle brands worldwide in September 2026?
3 changes
Oakley’s estimated Share of Search among ski goggle brands worldwide has lost ground for 3 months in a row, from 94.2% to 92.9% in September 2026.
Estimated monthly branded searches for Smith worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.
Estimated monthly branded searches for Anon worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How is Anon measured?
Brandwave collects information about searches that people make online using Anon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- anon
Do you work for Anon? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Anon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.