Anon vs POC:Which is more popular?
In September 2026, Anon had more branded searches than POC among snow helmet brands worldwide. Anon had about 110,000 branded searches, while POC had 40,500. Anon made up 54.1% of all snow helmet brand searches we track, and POC accounted for 19.9%. When we asked ChatGPT and Google AI Overviews about snow helmet brands, Anon and POC each appeared in three of the five answers. POC was mentioned before Anon in three out of four answers that named either.
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Top snow helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Anon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. POC was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. POC was listed before Anon in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about snow helmet brands
5 answers
Asked ChatGPT
“Which snow helmet brand should I buy?”
Asked ChatGPT
“What are the best snow helmet brands?”
Asked ChatGPT
“What's the best snow helmet brand for skiing?”
Searched Google, AI Overview
“best ski helmet”
Searched Google, AI Overview
“snow helmet”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Anon or POC more popular in search?
This chart shows how often people search Google for Anon and POC by name. Each line represents a brand's share of searches for all four snow helmet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Anon, POC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anon | Giro | POC | Smith |
|---|---|---|---|---|
| Oct 2025 | 58% | 24.2% | 17.4% | 0.43% |
| Nov 2025 | 52.7% | 27.3% | 19.3% | 0.62% |
| Dec 2025 | 49.7% | 31.3% | 18.2% | 0.7% |
| Jan 2026 | 54.8% | 28% | 16.4% | 0.8% |
| Feb 2026 | 55.4% | 23.7% | 20.3% | 0.66% |
| Mar 2026 | 54.2% | 25.6% | 19.9% | 0.35% |
| Apr 2026 | 53.8% | 26.3% | 19.7% | 0.16% |
| May 2026 | 48.5% | 29.5% | 21.8% | 0.17% |
| Jun 2026 | 53.7% | 26.4% | 19.8% | 0.19% |
| Jul 2026 | 42.9% | 41.1% | 15.8% | 0.19% |
| Aug 2026 | 49.6% | 32% | 18.2% | 0.22% |
| Sep 2026 | 54.1% | 25.7% | 19.9% | 0.29% |
How has the Anon and POC comparison changed over the last 12 months?
3 findings
- Anon was ahead of POC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anon’s share of searches among snow helmet brands worldwide moved from 58% to 54.1%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, POC’s share of searches among snow helmet brands worldwide moved from 17.4% to 19.9%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for snow helmet brands worldwide in September 2026?
2 changes
In September 2026, Anon gained share of searches among snow helmet brands worldwide, from 49.6% to 54.1%.
In September 2026, POC gained share of searches among snow helmet brands worldwide, from 18.2% to 19.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Anon’s and POC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among snow helmet brands
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