Bontrager vs Smith:Which is more popular?
In September 2026, Bontrager had more branded searches than Smith among bike helmet brands worldwide. Bontrager had about 27,100 branded searches, while Smith had 6,600. Bontrager made up 5.1% of all bike helmet brand searches we track, and Smith accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about bike helmet brands, Smith appeared in all five answers and Bontrager in two. Smith was mentioned before Bontrager in three out of five answers.
Who do people search for more?
Bontrager, about 4 searches for every 1 for Smith
Who does AI mention more?
Smith, mentioned in every answer we collected
Who does AI recommend more?
Smith, named ahead of Bontrager in 3 of 5 answers
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Top bike helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smith appeared in all five answers. Bontrager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smith was listed before Bontrager in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
POC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bontrager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike helmet brands
5 answers
Asked ChatGPT
“Which bike helmet brand should I buy?”
Asked ChatGPT
“What are the best bike helmet brands?”
Asked ChatGPT
“What's the best bike helmet brand for road cycling?”
Searched Google, AI Overview
“best bike helmet”
Searched Google, AI Overview
“cycling helmet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bontrager or Smith more popular in search?
This chart shows how often people search Google for Bontrager and Smith by name. Each line represents a brand's share of searches for all seven bike helmet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bontrager, Smith. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Kask | Bell | Giro | POC | Bontrager | Smith |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 25.7% | 17.2% | 10.7% | 7.7% | 6.3% | 1% |
| Nov 2025 | 29.7% | 29.7% | 13.3% | 12.6% | 8.9% | 4.9% | 0.97% |
| Dec 2025 | 28% | 22.8% | 15.3% | 17.6% | 10.3% | 4.6% | 1.4% |
| Jan 2026 | 27.9% | 22.8% | 15.3% | 17.4% | 10.2% | 5.6% | 0.74% |
| Feb 2026 | 29.5% | 24.1% | 16.2% | 12.6% | 10.8% | 5.9% | 0.79% |
| Mar 2026 | 33% | 27.1% | 14.8% | 10.5% | 8.1% | 5.4% | 1.1% |
| Apr 2026 | 37% | 24.8% | 13.6% | 9.9% | 7.4% | 6.1% | 1.2% |
| May 2026 | 36.9% | 24.8% | 13.6% | 10.1% | 7.4% | 6.1% | 1.2% |
| Jun 2026 | 33.9% | 27.9% | 15.3% | 9.1% | 6.8% | 5.6% | 1.4% |
| Jul 2026 | 32.1% | 26.3% | 11.8% | 16.8% | 6.5% | 5.3% | 1.3% |
| Aug 2026 | 34.2% | 23% | 12.6% | 14.8% | 8.4% | 5.6% | 1.4% |
| Sep 2026 | 37.5% | 25.2% | 13.8% | 9.7% | 7.6% | 5.1% | 1.2% |
How has the Bontrager and Smith comparison changed over the last 12 months?
3 findings
- Bontrager was ahead of Smith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bontrager’s share of searches among bike helmet brands worldwide moved from 6.3% to 5.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Smith’s share of searches among bike helmet brands worldwide moved from 1% to 1.2%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for bike helmet brands worldwide in September 2026?
2 changes
In September 2026, Bontrager lost share of searches among bike helmet brands worldwide, from 5.6% to 5.1%.
Estimated monthly branded searches for Smith worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bontrager’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bike helmet brands
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