Giro vs Kiddimoto:Which is more popular by branded search?
In August 2026, Giro had more branded searches than Kiddimoto among kids helmets worldwide. Giro was estimated to have 201K branded searches compared to Kiddimoto’s 320, and held a 57.9% Share of Search versus Kiddimoto’s 0.09%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Giro or Kiddimoto?
Compare the kids helmets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Giro, Kiddimoto. The figures are in the table below the chart.
View monthly share of search table
| Month | Giro | Bell | Micro Scooters | Nutcase | Kiddimoto | Hornit |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.7% | 24.2% | 16.2% | 5.9% | 0.06% | 0.04% |
| Nov 2025 | 49.3% | 18.1% | 27% | 5.4% | 0.1% | 0.08% |
| Dec 2025 | 54.1% | 19.9% | 19.9% | 6% | 0.09% | 0.09% |
| Jan 2026 | 60.2% | 22.2% | 12.1% | 5.4% | 0.06% | 0.05% |
| Feb 2026 | 61.6% | 22.7% | 10.1% | 5.5% | 0.05% | 0.03% |
| Mar 2026 | 53.6% | 24.1% | 16.1% | 5.9% | 0.13% | 0.06% |
| Apr 2026 | 53.6% | 24.1% | 16.1% | 5.9% | 0.1% | 0.06% |
| May 2026 | 82.6% | 9.1% | 6.1% | 2.2% | 0.04% | 0.02% |
| Jun 2026 | 60.2% | 22.1% | 12.1% | 5.4% | 0.06% | 0.04% |
| Jul 2026 | 58.6% | 21.6% | 14.4% | 5.3% | 0.08% | 0.05% |
| Aug 2026 | 57.9% | 21.3% | 14.3% | 6.4% | 0.09% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Giro and Kiddimoto comparison changed over the last 12 months?
3 findings
- Giro was ahead of Kiddimoto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Giro’s estimated Share of Search among kids helmets worldwide moved from 53.7% to 57.9%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Kiddimoto’s estimated Share of Search among kids helmets worldwide moved from 0.06% to 0.09%, and its estimated monthly branded searches moved from 210 to 320.
How did search popularity change for kids helmets worldwide in August 2026?
2 changes
In August 2026, Giro lost estimated Share of Search among kids helmets worldwide, from 58.6% to 57.9%.
Estimated monthly branded searches for Kiddimoto worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Giro’s and Kiddimoto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.