Brandwave

Giro vs Pearl Izumi:Which is more popular by branded search?

In August 2026, Giro had more branded searches than Pearl Izumi among cycling gloves worldwide. Giro was estimated to have 201K branded searches compared to Pearl Izumi’s 33.1K, and held a 27% Share of Search versus Pearl Izumi’s 4.5%. These are worldwide searches for English-language branded terms.

Share of Search among cycling gloves worldwide in August 2026Which is more popular in search, Giro or Pearl Izumi?
Giro27%201K searches
vs
Pearl Izumi4.5%33.1K searches

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Which is more popular in search, Giro or Pearl Izumi?

Compare the cycling gloves people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Giro and Pearl Izumi among cycling gloves worldwide, by month

Share of Search by month for Giro, Pearl Izumi. The figures are in the table below the chart.

View monthly share of search table
MonthGiroSpecializedCastelliFox RacingEnduraPearl Izumi
Oct 202529.6%24.3%19.9%16.2%6%4%
Nov 202528.3%23.3%19%19%5.7%4.7%
Dec 202532.6%21.9%17.9%17.9%5.4%4.4%
Jan 202632%21.5%21.5%14.4%6.4%4.3%
Feb 202632.3%21.7%21.7%14.6%5.3%4.4%
Mar 202627.9%27.9%18.7%15.3%5.6%4.6%
Apr 202625.3%30.9%20.7%13.8%5.1%4.2%
May 202657.8%17.3%11.6%7.7%2.8%2.8%
Jun 202632.4%26.5%17.8%14.5%4.4%4.4%
Jul 202629%29%19.5%13%4.8%4.8%
Aug 202627%27%22.2%14.8%4.5%4.5%
Sep 2026——————

How has the Giro and Pearl Izumi comparison changed over the last 12 months?

  • Giro was ahead of Pearl Izumi in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Giro’s estimated Share of Search among cycling gloves worldwide moved from 29.6% to 27%, and its estimated monthly branded searches held steady at 201K.
  • Across the 11 months ending August 2026, Pearl Izumi’s estimated Share of Search among cycling gloves worldwide moved from 4% to 4.5%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

How did search popularity change for cycling gloves worldwide in August 2026?

  1. In August 2026, Giro lost estimated Share of Search among cycling gloves worldwide, from 29% to 27%.

  2. Estimated monthly branded searches for Pearl Izumi worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Giro’s and Pearl Izumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giro

1 branded search term

  • giro

Pearl Izumi

1 branded search term

  • pearl izumi

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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