Brandwave

How popular isDragon?

In September 2026, people searched for Dragon by name about 1,600 times worldwide, a 55.6% decrease from the previous year. These searches made up 4.1% of all global ski goggle brand searches, placing Dragon sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about ski goggle brands, Dragon appeared in one of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Dragon is the sixth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. OakleyShare of searches 54.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. AnonShare of searches 11.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. SmithShare of searches 11.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. GiroShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. DragonShare of searches 4.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+3 more

Dragon website (opens in a new tab)

Follow Dragon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top ski goggle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dragon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dragon is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith1st
  2. Oakley2nd
  3. Anon3rd
  4. Giro4th
  5. POC5th
  6. Dragon6th
  7. Bollé–
  8. Glade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dragon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • POC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bollé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ski goggle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which ski goggle brands compete with Dragon?

Dragon against ski goggle brands worldwide, by month

Share of searches by month for Oakley, Anon, Smith, Giro, Bollé, Dragon, Glade, POC. The figures are in the table below the chart.

View monthly share of searches table
MonthOakleyAnonSmithGiroBolléDragonGladePOC
Oct 202557.4%9.7%11.9%5.3%3.5%5.3%4.2%2.8%
Nov 202557.7%10.3%15.5%1.7%3.1%4.6%4.6%2.5%
Dec 202557.6%8.5%18.9%1.1%3.8%3.8%3.8%2.5%
Jan 202657.1%10.8%16.1%1.2%4.8%3.9%3.9%2.1%
Feb 202651.3%9.2%20.5%1.5%5%4.1%5%3.3%
Mar 202651.5%11.9%11.9%5.3%5.3%4.3%6.5%3.5%
Apr 202646.1%11.6%9.4%14.2%6.1%5.2%3.2%4.2%
May 202646.7%8.1%8.1%22.9%4.2%4.2%2%3.7%
Jun 202655.3%7.1%8.4%15.9%3.9%4.4%1.7%3.2%
Jul 202654.3%9.6%9.6%14.5%3.3%4.3%1.6%2.9%
Aug 202657.1%11%9%11%3.2%4.7%1.8%2.2%
Sep 202654.9%11.3%11.3%9.2%4.1%4.1%2.6%2.6%

  1. 1.Oakley

    54.9%

    Held 1st. 21.4K estimated branded searches, -6.6% vs prior month. Share -2.2 points.

  2. 2.Anon

    11.3%

    Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Smith

    11.3%

    Moved from 4th to 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +2.3 points.

  4. 4.Giro

    9.2%

    Moved from 3rd to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  5. 5.Bollé

    4.1%

    Moved from 6th to 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.9 points.

  6. 6.Dragon

    4.1%

    Moved from 5th to 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.6 points.

  7. 7.Glade

    2.6%

    Moved from 8th to 7th. 1K estimated branded searches, +38.9% vs prior month. Share +0.8 points.

  8. 8.POC

    2.6%

    Moved from 7th to 8th. 1K estimated branded searches, +13.6% vs prior month. Share +0.4 points.

Compare popularity between Dragon and its closest rivals

Every comparison with Dragon

7 comparisons

How has branded search demand for Dragon changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dragon worldwide fell from 3.6K to 1.6K.
  • Across the 12 months ending September 2026, Dragon’s share of searches among ski goggle brands worldwide decreased from 5.3% to 4.1%.
  • Across the 12 months ending September 2026, Dragon’s share of searches among ski goggle brands worldwide peaked at 5.3% in October 2025 and was lowest at 3.8% in December 2025.
  • Across the 12 months ending September 2026, Dragon fell from 4th to 6th among ski goggle brands worldwide.

How did search popularity change for ski goggle brands worldwide in September 2026?

6 changes

  1. In September 2026, Smith overtook Giro to rank 3rd among ski goggle brands worldwide, with 11.3% of the searches.

  2. In September 2026, Bollé overtook Dragon to rank 5th among ski goggle brands worldwide, with 4.1% of the searches.

  3. In September 2026, Glade overtook POC to rank 7th among ski goggle brands worldwide, with 2.6% of the searches.

  4. In September 2026, Oakley lost share of searches among ski goggle brands worldwide, from 57.1% to 54.9%.

  5. In September 2026, Giro lost share of searches among ski goggle brands worldwide, from 11% to 9.2%.

  6. In September 2026, Dragon lost share of searches among ski goggle brands worldwide, from 4.7% to 4.1%.

How are Dragon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Dragon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dragon goggles

Do you work for Dragon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Dragon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free