Dragon vs Glade:Which is more popular?
In September 2026, Dragon had more branded searches than Glade among ski goggle brands worldwide. Dragon had about 1,600 branded searches, while Glade had 1,000. Dragon made up 4.1% of all ski goggle brand searches we track, and Glade accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about ski goggle brands, Dragon appeared in one of the five answers and Glade in none.
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Top ski goggle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dragon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Glade did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Giro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Anon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dragon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
POC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bollé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ski goggle brands
5 answers
Asked ChatGPT
“Which ski goggle brand should I buy?”
Asked ChatGPT
“What are the best ski goggle brands?”
Asked ChatGPT
“What's the best ski goggle brand for low light snow?”
Searched Google, AI Overview
“best ski goggles”
Searched Google, AI Overview
“snow goggles”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dragon or Glade more popular in search?
This chart shows how often people search Google for Dragon and Glade by name. Each line represents a brand's share of searches for all eight ski goggle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dragon, Glade. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oakley | Anon | Smith | Giro | Bollé | Dragon | Glade | POC |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 9.7% | 11.9% | 5.3% | 3.5% | 5.3% | 4.2% | 2.8% |
| Nov 2025 | 57.7% | 10.3% | 15.5% | 1.7% | 3.1% | 4.6% | 4.6% | 2.5% |
| Dec 2025 | 57.6% | 8.5% | 18.9% | 1.1% | 3.8% | 3.8% | 3.8% | 2.5% |
| Jan 2026 | 57.1% | 10.8% | 16.1% | 1.2% | 4.8% | 3.9% | 3.9% | 2.1% |
| Feb 2026 | 51.3% | 9.2% | 20.5% | 1.5% | 5% | 4.1% | 5% | 3.3% |
| Mar 2026 | 51.5% | 11.9% | 11.9% | 5.3% | 5.3% | 4.3% | 6.5% | 3.5% |
| Apr 2026 | 46.1% | 11.6% | 9.4% | 14.2% | 6.1% | 5.2% | 3.2% | 4.2% |
| May 2026 | 46.7% | 8.1% | 8.1% | 22.9% | 4.2% | 4.2% | 2% | 3.7% |
| Jun 2026 | 55.3% | 7.1% | 8.4% | 15.9% | 3.9% | 4.4% | 1.7% | 3.2% |
| Jul 2026 | 54.3% | 9.6% | 9.6% | 14.5% | 3.3% | 4.3% | 1.6% | 2.9% |
| Aug 2026 | 57.1% | 11% | 9% | 11% | 3.2% | 4.7% | 1.8% | 2.2% |
| Sep 2026 | 54.9% | 11.3% | 11.3% | 9.2% | 4.1% | 4.1% | 2.6% | 2.6% |
How has the Dragon and Glade comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Glade took it in February 2026, Dragon took it in April 2026.
- Across the 12 months ending September 2026, Dragon’s share of searches among ski goggle brands worldwide moved from 5.3% to 4.1%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
- Across the 12 months ending September 2026, Glade’s share of searches among ski goggle brands worldwide moved from 4.2% to 2.6%, and its estimated monthly branded searches moved from 2.9K to 1K.
How did search popularity change for ski goggle brands worldwide in September 2026?
3 changes
In September 2026, Bollé overtook Dragon to rank 5th among ski goggle brands worldwide, with 4.1% of the searches.
In September 2026, Glade overtook POC to rank 7th among ski goggle brands worldwide, with 2.6% of the searches.
In September 2026, Dragon lost share of searches among ski goggle brands worldwide, from 4.7% to 4.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dragon’s and Glade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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