Oakley vs Smith:Which is more popular?
In September 2026, Oakley had more branded searches than Smith among ski goggle brands worldwide. Oakley had about 21,400 branded searches, while Smith had 4,400. Oakley made up 54.9% of all ski goggle brand searches we track, and Smith accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about ski goggle brands, Smith appeared in all five answers and Oakley in four. Smith was mentioned before Oakley in every answer.
Who do people search for more?
Oakley, about 5 searches for every 1 for Smith
Who does AI mention more?
Smith, mentioned in every answer we collected
Who does AI recommend more?
Smith, named ahead of Oakley in every answer
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Top ski goggle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smith appeared in all five answers. Oakley was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smith was listed before Oakley in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Giro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Anon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dragon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
POC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bollé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ski goggle brands
5 answers
Asked ChatGPT
“Which ski goggle brand should I buy?”
Asked ChatGPT
“What are the best ski goggle brands?”
Asked ChatGPT
“What's the best ski goggle brand for low light snow?”
Searched Google, AI Overview
“best ski goggles”
Searched Google, AI Overview
“snow goggles”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Oakley or Smith more popular in search?
This chart shows how often people search Google for Oakley and Smith by name. Each line represents a brand's share of searches for all eight ski goggle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Oakley, Smith. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oakley | Anon | Smith | Giro | Bollé | Dragon | Glade | POC |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 9.7% | 11.9% | 5.3% | 3.5% | 5.3% | 4.2% | 2.8% |
| Nov 2025 | 57.7% | 10.3% | 15.5% | 1.7% | 3.1% | 4.6% | 4.6% | 2.5% |
| Dec 2025 | 57.6% | 8.5% | 18.9% | 1.1% | 3.8% | 3.8% | 3.8% | 2.5% |
| Jan 2026 | 57.1% | 10.8% | 16.1% | 1.2% | 4.8% | 3.9% | 3.9% | 2.1% |
| Feb 2026 | 51.3% | 9.2% | 20.5% | 1.5% | 5% | 4.1% | 5% | 3.3% |
| Mar 2026 | 51.5% | 11.9% | 11.9% | 5.3% | 5.3% | 4.3% | 6.5% | 3.5% |
| Apr 2026 | 46.1% | 11.6% | 9.4% | 14.2% | 6.1% | 5.2% | 3.2% | 4.2% |
| May 2026 | 46.7% | 8.1% | 8.1% | 22.9% | 4.2% | 4.2% | 2% | 3.7% |
| Jun 2026 | 55.3% | 7.1% | 8.4% | 15.9% | 3.9% | 4.4% | 1.7% | 3.2% |
| Jul 2026 | 54.3% | 9.6% | 9.6% | 14.5% | 3.3% | 4.3% | 1.6% | 2.9% |
| Aug 2026 | 57.1% | 11% | 9% | 11% | 3.2% | 4.7% | 1.8% | 2.2% |
| Sep 2026 | 54.9% | 11.3% | 11.3% | 9.2% | 4.1% | 4.1% | 2.6% | 2.6% |
How has the Oakley and Smith comparison changed over the last 12 months?
3 findings
- Oakley was ahead of Smith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oakley’s share of searches among ski goggle brands worldwide moved from 57.4% to 54.9%, and its estimated monthly branded searches moved from 39.2K to 21.4K.
- Across the 12 months ending September 2026, Smith’s share of searches among ski goggle brands worldwide moved from 11.9% to 11.3%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
How did search popularity change for ski goggle brands worldwide in September 2026?
2 changes
In September 2026, Smith overtook Giro to rank 3rd among ski goggle brands worldwide, with 11.3% of the searches.
In September 2026, Oakley lost share of searches among ski goggle brands worldwide, from 57.1% to 54.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Oakley’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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