Brandwave

Anon vs Bollé:Which is more popular?

In September 2026, Anon had more branded searches than Bollé among ski goggle brands worldwide. Anon had about 4,400 branded searches, while Bollé had 1,600. Anon made up 11.3% of all ski goggle brand searches we track, and Bollé accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about ski goggle brands, Anon appeared in three of the five answers and Bollé in none.

Among ski goggle brands worldwide in September 2026

Who do people search for more?

Anon, about 3 searches for every 1 for Bollé

Anon 4.4K searchesBollé 1.6K searches

Who does AI mention more?

Anon, mentioned in 3 of 5 answers, Bollé in 0

Anon in 3 of 5Bollé in 0 of 5

Who does AI recommend more?

Anon, the only one of the two named

Anon first in 3Bollé never named

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Top ski goggle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bollé did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith1st
  2. Oakley2nd
  3. Anon3rd
  4. Giro4th
  5. POC5th
  6. Dragon6th
  7. Bollé–
  8. Glade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dragon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • POC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bollé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ski goggle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Anon or Bollé more popular in search?

This chart shows how often people search Google for Anon and Bollé by name. Each line represents a brand's share of searches for all eight ski goggle brands we track, month by month, from English-language searches worldwide.

Anon and Bollé among ski goggle brands worldwide, by month

Share of searches by month for Anon, Bollé. The figures are in the table below the chart.

View monthly share of searches table
MonthOakleyAnonSmithGiroBolléDragonGladePOC
Oct 202557.4%9.7%11.9%5.3%3.5%5.3%4.2%2.8%
Nov 202557.7%10.3%15.5%1.7%3.1%4.6%4.6%2.5%
Dec 202557.6%8.5%18.9%1.1%3.8%3.8%3.8%2.5%
Jan 202657.1%10.8%16.1%1.2%4.8%3.9%3.9%2.1%
Feb 202651.3%9.2%20.5%1.5%5%4.1%5%3.3%
Mar 202651.5%11.9%11.9%5.3%5.3%4.3%6.5%3.5%
Apr 202646.1%11.6%9.4%14.2%6.1%5.2%3.2%4.2%
May 202646.7%8.1%8.1%22.9%4.2%4.2%2%3.7%
Jun 202655.3%7.1%8.4%15.9%3.9%4.4%1.7%3.2%
Jul 202654.3%9.6%9.6%14.5%3.3%4.3%1.6%2.9%
Aug 202657.1%11%9%11%3.2%4.7%1.8%2.2%
Sep 202654.9%11.3%11.3%9.2%4.1%4.1%2.6%2.6%

How has the Anon and Bollé comparison changed over the last 12 months?

3 findings
  • Anon was ahead of Bollé in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Anon’s share of searches among ski goggle brands worldwide moved from 9.7% to 11.3%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Bollé’s share of searches among ski goggle brands worldwide moved from 3.5% to 4.1%, and its estimated monthly branded searches moved from 2.4K to 1.6K.

How did search popularity change for ski goggle brands worldwide in September 2026?

2 changes
  1. In September 2026, Bollé overtook Dragon to rank 5th among ski goggle brands worldwide, with 4.1% of the searches.

  2. Anon’s share of searches among ski goggle brands worldwide has gained ground for 3 months in a row, from 7.1% to 11.3% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Anon’s and Bollé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anon

1 branded search term

  • anon goggles

Bollé

1 branded search term

  • bolle ski goggles

How the Brand Demand Index is measured

Other head-to-heads among ski goggle brands

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