Cycling helmet brands:Which are searched most?
In September 2026, Bell was the most searched among cycling helmet brands worldwide, with an estimated 74K branded searches and 42.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the cycling helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bell, Giro, POC. The figures are in the table below the chart.
View monthly share of search table
| Month | Bell | Giro | POC |
|---|---|---|---|
| Oct 2025 | 45.4% | 34.3% | 20.3% |
| Nov 2025 | 37% | 38.3% | 24.7% |
| Dec 2025 | 34.2% | 43% | 22.9% |
| Jan 2026 | 34.5% | 42.4% | 23.1% |
| Feb 2026 | 39.6% | 33.9% | 26.5% |
| Mar 2026 | 42.3% | 34.5% | 23.2% |
| Apr 2026 | 41.5% | 35.8% | 22.7% |
| May 2026 | 41.3% | 36.1% | 22.6% |
| Jun 2026 | 46.4% | 32.8% | 20.8% |
| Jul 2026 | 26.4% | 59.2% | 14.4% |
| Aug 2026 | 30.4% | 49.3% | 20.3% |
| Sep 2026 | 42.3% | 34.5% | 23.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42.3% | 74K | 0% | +12 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34.5% | 60.3K | -49.8% | -14.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 23.2% | 40.5K | -18.2% | +2.8 points |
1.
Bell42.3%
Moved from 2nd to 1st. 74K estimated branded searches, 0% vs prior month. Share +12 points.
2.
Giro34.5%
Moved from 1st to 2nd. 60.3K estimated branded searches, -49.8% vs prior month. Share -14.8 points.
3.
POC23.2%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +2.8 points.
Compare search popularity between leading brands
Which brand is most popular in search among cycling helmet brands worldwide?
3 brands
In September 2026, Bell was the most searched among cycling helmet brands worldwide, with an estimated 74K branded searches and 42.3% estimated Share of Search within this set. Giro is in 2nd place, 7.8 percentage points behind at 34.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Bell | 45.4% → 42.3% | 46.4%Jun 2026 | 26.4%Jul 2026 | 1st |
| Giro | 34.3% → 34.5% | 59.2%Jul 2026 | 32.8%Jun 2026 | 2nd |
| POC | 20.3% → 23.2% | 26.5%Feb 2026 | 14.4%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Bell’s estimated Share of Search among cycling helmet brands worldwide decreased from 45.4% to 42.3%.
- Across the 12 months ending September 2026, POC’s estimated Share of Search among cycling helmet brands worldwide increased from 20.3% to 23.2%.
- Across the 12 months ending September 2026, Bell’s estimated Share of Search among cycling helmet brands worldwide peaked at 46.4% in June 2026 and was lowest at 26.4% in July 2026.
- Across the 12 months ending September 2026, Giro’s estimated Share of Search among cycling helmet brands worldwide peaked at 59.2% in July 2026 and was lowest at 32.8% in June 2026.
- Across the 12 months ending September 2026, POC’s estimated Share of Search among cycling helmet brands worldwide peaked at 26.5% in February 2026 and was lowest at 14.4% in July 2026.
- Across the 12 months ending September 2026, Giro held steady: its estimated Share of Search among cycling helmet brands worldwide moved less than 0.5 percentage points.
How did search popularity change for cycling helmet brands worldwide in September 2026?
3 changes
In September 2026, Bell overtook Giro to become the leader among cycling helmet brands worldwide, with 42.3% estimated Share of Search.
In September 2026, POC gained estimated Share of Search among cycling helmet brands worldwide, from 20.3% to 23.2%.
In September 2026, Giro lost estimated Share of Search among cycling helmet brands worldwide, from 49.3% to 34.5%.
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