How popular isBell in search?
In September 2026, there were an estimated 74.1K branded searches for Bell worldwide which is down 18.2% over the last 12 months. Bell holds 42.3% estimated Share of Search among cycling helmet brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cycling helmet brands compete with Bell?
Share of Search by month for Bell, Giro, POC. The figures are in the table below the chart.
View monthly share of search table
| Month | Bell | Giro | POC |
|---|---|---|---|
| Oct 2025 | 45.4% | 34.3% | 20.3% |
| Nov 2025 | 37% | 38.3% | 24.7% |
| Dec 2025 | 34.2% | 43% | 22.9% |
| Jan 2026 | 34.5% | 42.4% | 23.1% |
| Feb 2026 | 39.6% | 33.9% | 26.5% |
| Mar 2026 | 42.3% | 34.5% | 23.2% |
| Apr 2026 | 41.5% | 35.8% | 22.7% |
| May 2026 | 41.3% | 36.1% | 22.6% |
| Jun 2026 | 46.4% | 32.8% | 20.8% |
| Jul 2026 | 26.4% | 59.2% | 14.4% |
| Aug 2026 | 30.4% | 49.3% | 20.3% |
| Sep 2026 | 42.3% | 34.5% | 23.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42.3% | 74K | 0% | +12 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34.5% | 60.3K | -49.8% | -14.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 23.2% | 40.5K | -18.2% | +2.8 points |
1.
Bell42.3%
Moved from 2nd to 1st. 74K estimated branded searches, 0% vs prior month. Share +12 points.
2.
Giro34.5%
Moved from 1st to 2nd. 60.3K estimated branded searches, -49.8% vs prior month. Share -14.8 points.
3.
POC23.2%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +2.8 points.
Compare search popularity between Bell and its closest rivals
How has branded search demand for Bell changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bell worldwide fell from 90.6K to 74.1K.
- Across the 12 months ending September 2026, Bell’s estimated Share of Search among cycling helmet brands worldwide decreased from 45.4% to 42.3%.
- Across the 12 months ending September 2026, Bell’s estimated Share of Search among cycling helmet brands worldwide peaked at 46.4% in June 2026 and was lowest at 26.4% in July 2026.
How did search popularity change for cycling helmet brands worldwide in September 2026?
3 changes
In September 2026, Bell overtook Giro to become the leader among cycling helmet brands worldwide, with 42.3% estimated Share of Search.
In September 2026, POC gained estimated Share of Search among cycling helmet brands worldwide, from 20.3% to 23.2%.
In September 2026, Giro lost estimated Share of Search among cycling helmet brands worldwide, from 49.3% to 34.5%.
Where does Bell compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Foot pump brands | 4th of 5 | 0.01% | Show ranking |
| Bike helmet brands | 3rd of 5 | 13% | Show ranking |
| Motorcycle helmet brands | 3rd of 6 | 15.9% | Show ranking |
| Helmet visor brands | 2nd of 3 | 26.1% | Show ranking |
| Kids helmets | 1st of 6 | 34.7% | Show ranking |
| Cycling helmet brands | 1st of 3 | 42.3% | Shown above |
How is Bell measured?
Brandwave collects information about searches that people make online using Bell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- bell foot pump
- bell helmet
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