Bell vs Giro:Which is searched more?
In September 2026, Bell had more branded searches than Giro among cycling helmet brands worldwide. Bell was estimated to have 74K branded searches compared to Giro’s 60.3K, and held a 42.3% Share of Search versus Giro’s 34.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bell or Giro?
Compare the cycling helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bell, Giro. The figures are in the table below the chart.
View monthly share of search table
| Month | Bell | Giro | POC |
|---|---|---|---|
| Oct 2025 | 45.4% | 34.3% | 20.3% |
| Nov 2025 | 37% | 38.3% | 24.7% |
| Dec 2025 | 34.2% | 43% | 22.9% |
| Jan 2026 | 34.5% | 42.4% | 23.1% |
| Feb 2026 | 39.6% | 33.9% | 26.5% |
| Mar 2026 | 42.3% | 34.5% | 23.2% |
| Apr 2026 | 41.5% | 35.8% | 22.7% |
| May 2026 | 41.3% | 36.1% | 22.6% |
| Jun 2026 | 46.4% | 32.8% | 20.8% |
| Jul 2026 | 26.4% | 59.2% | 14.4% |
| Aug 2026 | 30.4% | 49.3% | 20.3% |
| Sep 2026 | 42.3% | 34.5% | 23.2% |
How has the Bell and Giro comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Giro took it in November 2025, Bell took it in February 2026, Giro took it in July 2026, Bell took it in September 2026.
- Across the 12 months ending September 2026, Bell’s estimated Share of Search among cycling helmet brands worldwide moved from 45.4% to 42.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Giro’s estimated Share of Search among cycling helmet brands worldwide moved from 34.3% to 34.5%, and its estimated monthly branded searches moved from 68.3K to 60.3K.
How did search popularity change for cycling helmet brands worldwide in September 2026?
2 changes
In September 2026, Bell overtook Giro to become the leader among cycling helmet brands worldwide, with 42.3% estimated Share of Search.
In September 2026, Giro lost estimated Share of Search among cycling helmet brands worldwide, from 49.3% to 34.5%.
Other head-to-heads among cycling helmet brands
How each brand is measured
Brandwave collects information about searches that people make online using Bell’s and Giro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.