How popular isGiro in search?
In September 2026, there were an estimated 60.3K branded searches for Giro worldwide which is down 11.7% over the last 12 months. Giro holds 34.5% estimated Share of Search among cycling helmet brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cycling helmet brands compete with Giro?
Share of Search by month for Bell, Giro, POC. The figures are in the table below the chart.
View monthly share of search table
| Month | Bell | Giro | POC |
|---|---|---|---|
| Oct 2025 | 45.4% | 34.3% | 20.3% |
| Nov 2025 | 37% | 38.3% | 24.7% |
| Dec 2025 | 34.2% | 43% | 22.9% |
| Jan 2026 | 34.5% | 42.4% | 23.1% |
| Feb 2026 | 39.6% | 33.9% | 26.5% |
| Mar 2026 | 42.3% | 34.5% | 23.2% |
| Apr 2026 | 41.5% | 35.8% | 22.7% |
| May 2026 | 41.3% | 36.1% | 22.6% |
| Jun 2026 | 46.4% | 32.8% | 20.8% |
| Jul 2026 | 26.4% | 59.2% | 14.4% |
| Aug 2026 | 30.4% | 49.3% | 20.3% |
| Sep 2026 | 42.3% | 34.5% | 23.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42.3% | 74K | 0% | +12 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34.5% | 60.3K | -49.8% | -14.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 23.2% | 40.5K | -18.2% | +2.8 points |
1.
Bell42.3%
Moved from 2nd to 1st. 74K estimated branded searches, 0% vs prior month. Share +12 points.
2.
Giro34.5%
Moved from 1st to 2nd. 60.3K estimated branded searches, -49.8% vs prior month. Share -14.8 points.
3.
POC23.2%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +2.8 points.
Compare search popularity between Giro and its closest rivals
Every comparison with Giro
21 comparisons
- Castelli vs Giro
- Fox Racing vs Giro
- Bell vs Giro
- Giro vs Kask
- Giro vs Micro Scooters
- Giro vs Shimano
- Giro vs Specialized
- Giro vs Vans
- Dakine vs Giro
- Fizik vs Giro
- Giro vs POC
- Endura vs Giro
- Bontrager vs Giro
- Giro vs Pearl Izumi
- Giro vs Sidi
- Giro vs Nutcase
- Giro vs Lake
- Giro vs Smith
- 100% vs Giro
- Giro vs Kiddimoto
- Giro vs Hornit
How has branded search demand for Giro changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Giro worldwide fell from 68.3K to 60.3K.
- Across the 12 months ending September 2026, Giro’s estimated Share of Search among cycling helmet brands worldwide peaked at 59.2% in July 2026 and was lowest at 32.8% in June 2026.
How did search popularity change for cycling helmet brands worldwide in September 2026?
3 changes
In September 2026, Bell overtook Giro to become the leader among cycling helmet brands worldwide, with 42.3% estimated Share of Search.
In September 2026, POC gained estimated Share of Search among cycling helmet brands worldwide, from 20.3% to 23.2%.
In September 2026, Giro lost estimated Share of Search among cycling helmet brands worldwide, from 49.3% to 34.5%.
Where does Giro compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| MTB shoes brands | 4th of 5 | 0.99% | Show ranking |
| Cycling gloves | 4th of 6 | 7.7% | Show ranking |
| Gravel shoes brands | 3rd of 5 | 7.9% | Show ranking |
| Bike shoes brands | 3rd of 5 | 8.4% | Show ranking |
| MTB gloves brands | 2nd of 6 | 9.3% | Show ranking |
| Bike gloves brands | 2nd of 4 | 10.3% | Show ranking |
| Bike helmet brands | 4th of 5 | 10.6% | Show ranking |
| Cycling shoe brands | 2nd of 6 | 11.2% | Show ranking |
| Kids helmets | 3rd of 6 | 28.3% | Show ranking |
| Cycling helmet brands | 2nd of 3 | 34.5% | Shown above |
| MTB helmet brands | 1st of 3 | 57.8% | Show ranking |
| Snow helmet brands | 1st of 3 | 59.5% | Show ranking |
How is Giro measured?
Brandwave collects information about searches that people make online using Giro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- giro bike
- giro bike helmet
- giro cycling helmet
- giro helmet
Do you work for Giro? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Giro your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.