How popular isPOC in search?
In September 2026, there were an estimated 40.5K branded searches for POC worldwide which held steady over the last 12 months. POC holds 23.2% estimated Share of Search among cycling helmet brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cycling helmet brands compete with POC?
Share of Search by month for Bell, Giro, POC. The figures are in the table below the chart.
View monthly share of search table
| Month | Bell | Giro | POC |
|---|---|---|---|
| Oct 2025 | 45.4% | 34.3% | 20.3% |
| Nov 2025 | 37% | 38.3% | 24.7% |
| Dec 2025 | 34.2% | 43% | 22.9% |
| Jan 2026 | 34.5% | 42.4% | 23.1% |
| Feb 2026 | 39.6% | 33.9% | 26.5% |
| Mar 2026 | 42.3% | 34.5% | 23.2% |
| Apr 2026 | 41.5% | 35.8% | 22.7% |
| May 2026 | 41.3% | 36.1% | 22.6% |
| Jun 2026 | 46.4% | 32.8% | 20.8% |
| Jul 2026 | 26.4% | 59.2% | 14.4% |
| Aug 2026 | 30.4% | 49.3% | 20.3% |
| Sep 2026 | 42.3% | 34.5% | 23.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42.3% | 74K | 0% | +12 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34.5% | 60.3K | -49.8% | -14.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 23.2% | 40.5K | -18.2% | +2.8 points |
1.
Bell42.3%
Moved from 2nd to 1st. 74K estimated branded searches, 0% vs prior month. Share +12 points.
2.
Giro34.5%
Moved from 1st to 2nd. 60.3K estimated branded searches, -49.8% vs prior month. Share -14.8 points.
3.
POC23.2%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +2.8 points.
Compare search popularity between POC and its closest rivals
Every comparison with POC
8 comparisons
How has branded search demand for POC changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for POC worldwide held steady at 40.5K.
- Across the 12 months ending September 2026, POC’s estimated Share of Search among cycling helmet brands worldwide increased from 20.3% to 23.2%.
- Across the 12 months ending September 2026, POC’s estimated Share of Search among cycling helmet brands worldwide peaked at 26.5% in February 2026 and was lowest at 14.4% in July 2026.
How did search popularity change for cycling helmet brands worldwide in September 2026?
3 changes
In September 2026, Bell overtook Giro to become the leader among cycling helmet brands worldwide, with 42.3% estimated Share of Search.
In September 2026, POC gained estimated Share of Search among cycling helmet brands worldwide, from 20.3% to 23.2%.
In September 2026, Giro lost estimated Share of Search among cycling helmet brands worldwide, from 49.3% to 34.5%.
Where does POC compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| MTB gloves brands | 4th of 6 | 6.3% | Show ranking |
| Bike helmet brands | 5th of 5 | 7.1% | Show ranking |
| Cycling helmet brands | 3rd of 3 | 23.2% | Shown above |
| MTB helmet brands | 2nd of 3 | 38.8% | Show ranking |
| Snow helmet brands | 2nd of 3 | 39.9% | Show ranking |
How is POC measured?
Brandwave collects information about searches that people make online using POC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- poc helmet
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Is POC your brand?
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