Brandwave

Bell vs Micro Scooters:Which is searched more?

In August 2026, Bell had more branded searches than Micro Scooters among kids helmets worldwide. Bell was estimated to have 74K branded searches compared to Micro Scooters’ 49.5K, and held a 21.3% Share of Search versus Micro Scooters’ 14.3%. These are worldwide searches for English-language branded terms.

Share of Search among kids helmets worldwide in August 2026Which is more popular in search, Bell or Micro Scooters?
Bell21.3%74K searches
vs
Micro Scooters14.3%49.5K searches

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Which is more popular in search, Bell or Micro Scooters?

Compare the kids helmets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bell and Micro Scooters among kids helmets worldwide, by month

Share of Search by month for Bell, Micro Scooters. The figures are in the table below the chart.

View monthly share of search table
MonthBellMicro Scooters
Oct 202524.2%16.2%
Nov 202518.1%27%
Dec 202519.9%19.9%
Jan 202622.2%12.1%
Feb 202622.7%10.1%
Mar 202624.1%16.1%
Apr 202624.1%16.1%
May 20269.1%6.1%
Jun 202622.1%12.1%
Jul 202621.6%14.4%
Aug 202621.3%14.3%
Sep 2026——

How has the Bell and Micro Scooters comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Micro Scooters took it in November 2025, Bell took it in January 2026.
  • Across the 11 months ending August 2026, Bell’s estimated Share of Search among kids helmets worldwide moved from 24.2% to 21.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among kids helmets worldwide moved from 16.2% to 14.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for kids helmets worldwide in August 2026?

  1. Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  2. Estimated monthly branded searches for Micro Scooters worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bell’s and Micro Scooters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bell

1 branded search term

  • bell helmet

Micro Scooters

1 branded search term

  • micro scooter

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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