Brandwave

How popular isBell in search?

In August 2026, there were an estimated 74K branded searches for Bell worldwide which is down 18.2% over the last 11 months. Bell holds 21.3% estimated Share of Search among kids helmets worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Giro57.9%
  2. Bell21.3%
  3. Micro Scooters14.3%
  4. Nutcase6.4%
  5. Kiddimoto0.09%
  6. Hornit0.04%
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Which kids helmets compete with Bell?

Bell against kids helmets worldwide, by month

Share of Search by month for Giro, Bell, Micro Scooters, Nutcase. The figures are in the table below the chart.

View monthly share of search table
MonthGiroBellMicro ScootersNutcaseKiddimotoHornit
Oct 202553.7%24.2%16.2%5.9%0.06%0.04%
Nov 202549.3%18.1%27%5.4%0.1%0.08%
Dec 202554.1%19.9%19.9%6%0.09%0.09%
Jan 202660.2%22.2%12.1%5.4%0.06%0.05%
Feb 202661.6%22.7%10.1%5.5%0.05%0.03%
Mar 202653.6%24.1%16.1%5.9%0.13%0.06%
Apr 202653.6%24.1%16.1%5.9%0.1%0.06%
May 202682.6%9.1%6.1%2.2%0.04%0.02%
Jun 202660.2%22.1%12.1%5.4%0.06%0.04%
Jul 202658.6%21.6%14.4%5.3%0.08%0.05%
Aug 202657.9%21.3%14.3%6.4%0.09%0.04%
Sep 2026——————

  1. 1.Giro

    57.9%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Bell

    21.3%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Micro Scooters

    14.3%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Nutcase

    6.4%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  5. 5.Kiddimoto

    0.09%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Hornit

    0.04%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare search popularity between Bell and its closest rivals

How has branded search demand for Bell changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bell worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, Bell’s estimated Share of Search among kids helmets worldwide decreased from 24.2% to 21.3%.
  • Across the 11 months ending August 2026, Bell’s estimated Share of Search among kids helmets worldwide peaked at 24.2% in October 2025 and was lowest at 9.1% in May 2026.

How did search popularity change for kids helmets worldwide in August 2026?

  1. In August 2026, Nutcase gained estimated Share of Search among kids helmets worldwide, from 5.3% to 6.4%.

  2. In August 2026, Giro lost estimated Share of Search among kids helmets worldwide, from 58.6% to 57.9%.

  3. Estimated monthly branded searches for Kiddimoto worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026.

  4. Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Micro Scooters worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

Where does Bell compete?

Bell is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bike helmet brands4th of 511.2%Show ranking
Motorcycle helmet brands3rd of 615.9%Show ranking
Kids helmets2nd of 621.3%Shown above

How is Bell measured?

Brandwave collects information about searches that people make online using Bell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bell helmet

Do you work for Bell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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