Brandwave

How popular isCastelli in search?

In September 2026, there were an estimated 110K branded searches for Castelli worldwide which is down 18.5% over the last 12 months. Castelli holds 26.8% estimated Share of Search among cycling jersey brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Assos40.2%
  2. Rapha32.9%
  3. Castelli26.8%
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Which cycling jersey brands compete with Castelli?

Castelli against cycling jersey brands worldwide, by month

Share of Search by month for Assos, Rapha, Castelli. The figures are in the table below the chart.

View monthly share of search table
MonthAssosRaphaCastelli
Oct 202535.5%35.5%29%
Nov 202537.4%37.4%25.1%
Dec 202537.5%37.5%25%
Jan 202635.5%35.5%29%
Feb 202633.3%33.3%33.3%
Mar 202640.1%32.9%26.9%
Apr 202637.9%31.1%31.1%
May 202635.4%35.4%29.1%
Jun 202640.1%32.9%26.9%
Jul 202642.3%34.5%23.2%
Aug 202640.2%32.8%27%
Sep 202640.2%32.9%26.8%
  1. 1.Assos

    40.2%

    Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share 0 points.

  2. 2.Rapha

    32.9%

    Held 2nd. 135K estimated branded searches, -32.8% vs prior month. Share +0.1 points.

  3. 3.Castelli

    26.8%

    Held 3rd. 110K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare search popularity between Castelli and its closest rivals

How has branded search demand for Castelli changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Castelli worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Castelli’s estimated Share of Search among cycling jersey brands worldwide decreased from 29% to 26.8%.
  • Across the 12 months ending September 2026, Castelli’s estimated Share of Search among cycling jersey brands worldwide peaked at 33.3% in February 2026 and was lowest at 23.2% in July 2026.

How did search popularity change for cycling jersey brands worldwide in September 2026?

  1. Estimated monthly branded searches for Castelli worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  2. Estimated monthly branded searches for Rapha worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does Castelli compete?

Castelli is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Base layer brands5th of 66.2%Show ranking
Bib shorts brands4th of 711.1%Show ranking
Cycling gloves2nd of 613.2%Show ranking
Cycling shorts3rd of 622.3%Show ranking
Cycling jerseys3rd of 623.4%Show ranking
Cycling jersey brands3rd of 326.8%Shown above
Long sleeve jersey brands3rd of 326.8%Show ranking
Bike shorts brands2nd of 336.4%Show ranking

How is Castelli measured?

Brandwave collects information about searches that people make online using Castelli’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • castelli

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How the Brand Demand Index is measured

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Is Castelli your brand?

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