Cycling jersey brands:Which are searched most?
In September 2026, Assos was the most searched among cycling jersey brands worldwide, with an estimated 165K branded searches and 40.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Follow cycling jersey brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the cycling jersey and kit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Assos, Rapha, Castelli. The figures are in the table below the chart.
View monthly share of search table
| Month | Assos | Rapha | Castelli |
|---|---|---|---|
| Oct 2025 | 35.5% | 35.5% | 29% |
| Nov 2025 | 37.4% | 37.4% | 25.1% |
| Dec 2025 | 37.5% | 37.5% | 25% |
| Jan 2026 | 35.5% | 35.5% | 29% |
| Feb 2026 | 33.3% | 33.3% | 33.3% |
| Mar 2026 | 40.1% | 32.9% | 26.9% |
| Apr 2026 | 37.9% | 31.1% | 31.1% |
| May 2026 | 35.4% | 35.4% | 29.1% |
| Jun 2026 | 40.1% | 32.9% | 26.9% |
| Jul 2026 | 42.3% | 34.5% | 23.2% |
| Aug 2026 | 40.2% | 32.8% | 27% |
| Sep 2026 | 40.2% | 32.9% | 26.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 165K | -32.9% | 0 points | |
| 2, held 2nd | 32.9% | 135K | -32.8% | +0.1 points | |
| 3, held 3rd | 26.8% | 110K | -33.3% | -0.1 points |
Compare search popularity between leading brands
Which brand is most popular in search among cycling jersey brands worldwide?
3 brands
In September 2026, Assos was the most searched among cycling jersey brands worldwide, with an estimated 165K branded searches and 40.2% estimated Share of Search within this set. Rapha is in 2nd place, 7.3 percentage points behind at 32.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Assos | 35.5% → 40.2% | 42.3%Jul 2026 | 33.3%Feb 2026 | 1st |
 Rapha | 35.5% → 32.9% | 37.5%Dec 2025 | 31.1%Apr 2026 | 2nd |
 Castelli | 29% → 26.8% | 33.3%Feb 2026 | 23.2%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Assos’ estimated Share of Search among cycling jersey brands worldwide increased from 35.5% to 40.2%.
- Across the 12 months ending September 2026, Rapha’s estimated Share of Search among cycling jersey brands worldwide decreased from 35.5% to 32.9%.
- Across the 12 months ending September 2026, Castelli’s estimated Share of Search among cycling jersey brands worldwide decreased from 29% to 26.8%.
- Across the 12 months ending September 2026, Assos’ estimated Share of Search among cycling jersey brands worldwide peaked at 42.3% in July 2026 and was lowest at 33.3% in February 2026.
- Across the 12 months ending September 2026, Rapha’s estimated Share of Search among cycling jersey brands worldwide peaked at 37.5% in December 2025 and was lowest at 31.1% in April 2026.
- Across the 12 months ending September 2026, Castelli’s estimated Share of Search among cycling jersey brands worldwide peaked at 33.3% in February 2026 and was lowest at 23.2% in July 2026.
How did search popularity change for cycling jersey brands worldwide in September 2026?
2 changes
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.