How popular isSantini?
In September 2026, people searched for Santini by name about 9,900 times worldwide, a 22.2% increase from the previous year. These searches made up 1.5% of all global cycling jersey brand searches, placing Santini eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about cycling jersey brands, Santini did not appear in any of the answers.
Santini is the eighth most searched of 8 competitors and not listed in any AI answer.
AssosShare of searches 25.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd- Van RyselShare of searches 25.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
RaphaShare of searches 20.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
CastelliShare of searches 16.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SantiniShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top cycling jersey brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Santini did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Castelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Assos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pearl Izumi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MAAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Van Rysel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gore Wear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Santini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling jersey brands
5 answers
Asked ChatGPT
“Which cycling jersey brand should I buy?”
Asked ChatGPT
“What are the best cycling jersey brands?”
Asked ChatGPT
“What's the best cycling jersey brand for road cycling?”
Searched Google, AI Overview
“cycling jersey brands”
Searched Google, AI Overview
“best cycling jersey”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cycling jersey brands compete with Santini?
Share of searches by month for Assos, Van Rysel, Rapha, Castelli, Pearl Izumi, Gore Wear, MAAP, Santini. The figures are in the table below the chart.
View monthly share of searches table
| Month | Assos | Van Rysel | Rapha | Castelli | Pearl Izumi | Gore Wear | MAAP | Santini |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 16.5% | 24.8% | 20.3% | 4.1% | 6.1% | 2.2% | 1.2% |
| Nov 2025 | 24.8% | 9.1% | 24.8% | 16.7% | 4.1% | 16.7% | 2.7% | 1% |
| Dec 2025 | 27% | 12.1% | 27% | 18% | 4.4% | 8.1% | 2.4% | 1.1% |
| Jan 2026 | 22.2% | 18.2% | 22.2% | 18.2% | 3.7% | 12.2% | 2.4% | 0.89% |
| Feb 2026 | 21.8% | 12% | 21.8% | 21.8% | 4.4% | 14.6% | 2.4% | 1.1% |
| Mar 2026 | 24.6% | 16.5% | 20.2% | 16.5% | 4.1% | 13.5% | 3.3% | 1.2% |
| Apr 2026 | 23.6% | 23.6% | 19.4% | 19.4% | 3.9% | 5.8% | 3.2% | 1.2% |
| May 2026 | 21.6% | 26.4% | 21.6% | 17.7% | 4.3% | 3.6% | 3.6% | 1.3% |
| Jun 2026 | 26.5% | 21.8% | 21.8% | 17.8% | 4.4% | 2.9% | 3.6% | 1.3% |
| Jul 2026 | 27.8% | 22.8% | 22.8% | 15.3% | 3.7% | 2.5% | 3.1% | 2% |
| Aug 2026 | 27.1% | 22.1% | 22.1% | 18.2% | 3.6% | 2.4% | 3% | 1.3% |
| Sep 2026 | 25.1% | 25.1% | 20.6% | 16.8% | 4.1% | 3.4% | 3.4% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.1% | 165K | -32.9% | -2 points | |
| 2, moved from 3rd to 2nd | 25.1% | 165K | -17.9% | +3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.6% | 135K | -32.8% | -1.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 16.8% | 110K | -33.3% | -1.4 points | |
| 5, held 5th | 4.1% | 27.1K | -18.1% | +0.5 points | |
| 6, moved from 7th to 6th | 3.4% | 22.2K | 0% | +0.9 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3.4% | 22.2K | -18.1% | +0.4 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.5% | 9.9K | -18.2% | +0.2 points |
1.
Assos25.1%
Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share -2 points.
25.1%
Moved from 3rd to 2nd. 165K estimated branded searches, -17.9% vs prior month. Share +3 points.
3.
Rapha20.6%
Moved from 2nd to 3rd. 135K estimated branded searches, -32.8% vs prior month. Share -1.6 points.
4.
Castelli16.8%
Held 4th. 110K estimated branded searches, -33.3% vs prior month. Share -1.4 points.
4.1%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.5 points.
3.4%
Moved from 7th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.9 points.
7.
MAAP3.4%
Moved from 6th to 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.4 points.
8.
Santini1.5%
Held 8th. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.2 points.
Compare popularity between Santini and its closest rivals
Every comparison with Santini
10 comparisons
How has branded search demand for Santini changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Santini worldwide rose from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Santini’s share of searches among cycling jersey brands worldwide peaked at 2% in July 2026 and was lowest at 0.89% in January 2026.
How did search popularity change for cycling jersey brands worldwide in September 2026?
6 changes
In September 2026, Van Rysel overtook Rapha to rank 2nd among cycling jersey brands worldwide, with 25.1% of the searches.
In September 2026, Gore Wear overtook MAAP to rank 6th among cycling jersey brands worldwide, with 3.4% of the searches.
In September 2026, Assos lost share of searches among cycling jersey brands worldwide, from 27.1% to 25.1%.
In September 2026, Rapha lost share of searches among cycling jersey brands worldwide, from 22.1% to 20.6%.
In September 2026, Castelli lost share of searches among cycling jersey brands worldwide, from 18.2% to 16.8%.
Estimated monthly branded searches for MAAP worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.
How are Santini’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Santini’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- santini cycling
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Where does Santini compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Bib shorts brands | 7th of 8 | 1.4% | Show ranking |
| Cycling jersey brands | 8th of 8 | 1.5% | Shown above |
Is Santini your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.