Pearl Izumi vs Santini:Which is more popular?
In September 2026, Pearl Izumi had more branded searches than Santini among cycling jersey brands worldwide. Pearl Izumi had about 27,100 branded searches, while Santini had 9,900. Pearl Izumi made up 4.1% of all cycling jersey brand searches we track, and Santini accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about cycling jersey brands, Pearl Izumi appeared in four of the five answers and Santini in none.
Who do people search for more?
Pearl Izumi, about 3 searches for every 1 for Santini
Who does AI mention more?
Pearl Izumi, mentioned in 4 of 5 answers, Santini in 0
Who does AI recommend more?
Pearl Izumi, the only one of the two named
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Top cycling jersey brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pearl Izumi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Santini did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Castelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Assos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Pearl Izumi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MAAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Van Rysel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gore Wear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Santini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling jersey brands
5 answers
Asked ChatGPT
“Which cycling jersey brand should I buy?”
Asked ChatGPT
“What are the best cycling jersey brands?”
Asked ChatGPT
“What's the best cycling jersey brand for road cycling?”
Searched Google, AI Overview
“cycling jersey brands”
Searched Google, AI Overview
“best cycling jersey”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Pearl Izumi or Santini more popular in search?
This chart shows how often people search Google for Pearl Izumi and Santini by name. Each line represents a brand's share of searches for all eight cycling jersey brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Pearl Izumi, Santini. The figures are in the table below the chart.
View monthly share of searches table
| Month | Assos | Van Rysel | Rapha | Castelli | Pearl Izumi | Gore Wear | MAAP | Santini |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 16.5% | 24.8% | 20.3% | 4.1% | 6.1% | 2.2% | 1.2% |
| Nov 2025 | 24.8% | 9.1% | 24.8% | 16.7% | 4.1% | 16.7% | 2.7% | 1% |
| Dec 2025 | 27% | 12.1% | 27% | 18% | 4.4% | 8.1% | 2.4% | 1.1% |
| Jan 2026 | 22.2% | 18.2% | 22.2% | 18.2% | 3.7% | 12.2% | 2.4% | 0.89% |
| Feb 2026 | 21.8% | 12% | 21.8% | 21.8% | 4.4% | 14.6% | 2.4% | 1.1% |
| Mar 2026 | 24.6% | 16.5% | 20.2% | 16.5% | 4.1% | 13.5% | 3.3% | 1.2% |
| Apr 2026 | 23.6% | 23.6% | 19.4% | 19.4% | 3.9% | 5.8% | 3.2% | 1.2% |
| May 2026 | 21.6% | 26.4% | 21.6% | 17.7% | 4.3% | 3.6% | 3.6% | 1.3% |
| Jun 2026 | 26.5% | 21.8% | 21.8% | 17.8% | 4.4% | 2.9% | 3.6% | 1.3% |
| Jul 2026 | 27.8% | 22.8% | 22.8% | 15.3% | 3.7% | 2.5% | 3.1% | 2% |
| Aug 2026 | 27.1% | 22.1% | 22.1% | 18.2% | 3.6% | 2.4% | 3% | 1.3% |
| Sep 2026 | 25.1% | 25.1% | 20.6% | 16.8% | 4.1% | 3.4% | 3.4% | 1.5% |
How has the Pearl Izumi and Santini comparison changed over the last 12 months?
3 findings
- Pearl Izumi was ahead of Santini in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pearl Izumi’s share of searches among cycling jersey brands worldwide held steady at 4.1%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Santini’s share of searches among cycling jersey brands worldwide moved from 1.2% to 1.5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for cycling jersey brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Santini worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pearl Izumi’s and Santini’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pearl Izumi
1 branded search term
- pearl izumi
Santini
1 branded search term
- santini cycling
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