Assos vs Pearl Izumi:Which is more popular?
In September 2026, Assos had more branded searches than Pearl Izumi among cycling jersey brands worldwide. Assos had about 165,000 branded searches, while Pearl Izumi had 27,100. Assos made up 25.1% of all cycling jersey brand searches we track, and Pearl Izumi accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about cycling jersey brands, Assos and Pearl Izumi each appeared in four of the five answers. Assos was mentioned before Pearl Izumi in three out of five answers.
Who do people search for more?
Assos, about 6 searches for every 1 for Pearl Izumi
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Assos, named ahead of Pearl Izumi in 3 of 5 answers
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Top cycling jersey brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Assos and Pearl Izumi were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Assos was listed before Pearl Izumi in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Castelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Assos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pearl Izumi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MAAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Van Rysel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gore Wear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Santini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling jersey brands
5 answers
Asked ChatGPT
“Which cycling jersey brand should I buy?”
Asked ChatGPT
“What are the best cycling jersey brands?”
Asked ChatGPT
“What's the best cycling jersey brand for road cycling?”
Searched Google, AI Overview
“cycling jersey brands”
Searched Google, AI Overview
“best cycling jersey”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Assos or Pearl Izumi more popular in search?
This chart shows how often people search Google for Assos and Pearl Izumi by name. Each line represents a brand's share of searches for all eight cycling jersey brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Assos, Pearl Izumi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Assos | Van Rysel | Rapha | Castelli | Pearl Izumi | Gore Wear | MAAP | Santini |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 16.5% | 24.8% | 20.3% | 4.1% | 6.1% | 2.2% | 1.2% |
| Nov 2025 | 24.8% | 9.1% | 24.8% | 16.7% | 4.1% | 16.7% | 2.7% | 1% |
| Dec 2025 | 27% | 12.1% | 27% | 18% | 4.4% | 8.1% | 2.4% | 1.1% |
| Jan 2026 | 22.2% | 18.2% | 22.2% | 18.2% | 3.7% | 12.2% | 2.4% | 0.89% |
| Feb 2026 | 21.8% | 12% | 21.8% | 21.8% | 4.4% | 14.6% | 2.4% | 1.1% |
| Mar 2026 | 24.6% | 16.5% | 20.2% | 16.5% | 4.1% | 13.5% | 3.3% | 1.2% |
| Apr 2026 | 23.6% | 23.6% | 19.4% | 19.4% | 3.9% | 5.8% | 3.2% | 1.2% |
| May 2026 | 21.6% | 26.4% | 21.6% | 17.7% | 4.3% | 3.6% | 3.6% | 1.3% |
| Jun 2026 | 26.5% | 21.8% | 21.8% | 17.8% | 4.4% | 2.9% | 3.6% | 1.3% |
| Jul 2026 | 27.8% | 22.8% | 22.8% | 15.3% | 3.7% | 2.5% | 3.1% | 2% |
| Aug 2026 | 27.1% | 22.1% | 22.1% | 18.2% | 3.6% | 2.4% | 3% | 1.3% |
| Sep 2026 | 25.1% | 25.1% | 20.6% | 16.8% | 4.1% | 3.4% | 3.4% | 1.5% |
How has the Assos and Pearl Izumi comparison changed over the last 12 months?
3 findings
- Assos was ahead of Pearl Izumi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Assos’ share of searches among cycling jersey brands worldwide moved from 24.8% to 25.1%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Pearl Izumi’s share of searches among cycling jersey brands worldwide held steady at 4.1%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for cycling jersey brands worldwide in September 2026?
1 change
In September 2026, Assos lost share of searches among cycling jersey brands worldwide, from 27.1% to 25.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Assos’ and Pearl Izumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Assos
1 branded search term
- assos
Pearl Izumi
1 branded search term
- pearl izumi
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