Assos vs Van Rysel:Which is more popular?
In September 2026, Assos and Van Rysel were level in searches among cycling jersey brands worldwide, with an estimated 165K branded searches each, at 25.1% of the total each. When we asked ChatGPT and Google AI Overviews about cycling jersey brands, Assos appeared in four of the five answers and Van Rysel in two. Assos was mentioned before Van Rysel in three out of four answers that named either.
Who do people search for more?
Assos and Van Rysel are searched for about as often as each other.
Who does AI mention more?
Assos, mentioned in 4 of 5 answers, Van Rysel in 2
Who does AI recommend more?
Assos, named ahead of Van Rysel in 3 of 4 answers
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Top cycling jersey brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Assos was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Van Rysel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Assos was listed before Van Rysel in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Castelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Assos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pearl Izumi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MAAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Van Rysel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gore Wear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Santini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling jersey brands
5 answers
Asked ChatGPT
“Which cycling jersey brand should I buy?”
Asked ChatGPT
“What are the best cycling jersey brands?”
Asked ChatGPT
“What's the best cycling jersey brand for road cycling?”
Searched Google, AI Overview
“cycling jersey brands”
Searched Google, AI Overview
“best cycling jersey”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Assos or Van Rysel more popular in search?
This chart shows how often people search Google for Assos and Van Rysel by name. Each line represents a brand's share of searches for all eight cycling jersey brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Assos, Van Rysel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Assos | Van Rysel | Rapha | Castelli | Pearl Izumi | Gore Wear | MAAP | Santini |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 16.5% | 24.8% | 20.3% | 4.1% | 6.1% | 2.2% | 1.2% |
| Nov 2025 | 24.8% | 9.1% | 24.8% | 16.7% | 4.1% | 16.7% | 2.7% | 1% |
| Dec 2025 | 27% | 12.1% | 27% | 18% | 4.4% | 8.1% | 2.4% | 1.1% |
| Jan 2026 | 22.2% | 18.2% | 22.2% | 18.2% | 3.7% | 12.2% | 2.4% | 0.89% |
| Feb 2026 | 21.8% | 12% | 21.8% | 21.8% | 4.4% | 14.6% | 2.4% | 1.1% |
| Mar 2026 | 24.6% | 16.5% | 20.2% | 16.5% | 4.1% | 13.5% | 3.3% | 1.2% |
| Apr 2026 | 23.6% | 23.6% | 19.4% | 19.4% | 3.9% | 5.8% | 3.2% | 1.2% |
| May 2026 | 21.6% | 26.4% | 21.6% | 17.7% | 4.3% | 3.6% | 3.6% | 1.3% |
| Jun 2026 | 26.5% | 21.8% | 21.8% | 17.8% | 4.4% | 2.9% | 3.6% | 1.3% |
| Jul 2026 | 27.8% | 22.8% | 22.8% | 15.3% | 3.7% | 2.5% | 3.1% | 2% |
| Aug 2026 | 27.1% | 22.1% | 22.1% | 18.2% | 3.6% | 2.4% | 3% | 1.3% |
| Sep 2026 | 25.1% | 25.1% | 20.6% | 16.8% | 4.1% | 3.4% | 3.4% | 1.5% |
How has the Assos and Van Rysel comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Van Rysel took it in May 2026, Assos took it in June 2026.
- Across the 12 months ending September 2026, Assos’ share of searches among cycling jersey brands worldwide moved from 24.8% to 25.1%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Van Rysel’s share of searches among cycling jersey brands worldwide moved from 16.5% to 25.1%, and its estimated monthly branded searches moved from 110K to 165K.
How did search popularity change for cycling jersey brands worldwide in September 2026?
2 changes
In September 2026, Van Rysel overtook Rapha to rank 2nd among cycling jersey brands worldwide, with 25.1% of the searches.
In September 2026, Assos lost share of searches among cycling jersey brands worldwide, from 27.1% to 25.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Assos’ and Van Rysel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cycling jersey brands
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