Assos vs Rapha:Which is searched more?
In September 2026, Assos had more branded searches than Rapha among cycling jersey brands worldwide. Assos was estimated to have 165K branded searches compared to Rapha’s 135K, and held a 40.2% Share of Search versus Rapha’s 32.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Assos or Rapha?
Compare the cycling jersey and kit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Assos, Rapha. The figures are in the table below the chart.
View monthly share of search table
| Month | Assos | Rapha | Castelli |
|---|---|---|---|
| Oct 2025 | 35.5% | 35.5% | 29% |
| Nov 2025 | 37.4% | 37.4% | 25.1% |
| Dec 2025 | 37.5% | 37.5% | 25% |
| Jan 2026 | 35.5% | 35.5% | 29% |
| Feb 2026 | 33.3% | 33.3% | 33.3% |
| Mar 2026 | 40.1% | 32.9% | 26.9% |
| Apr 2026 | 37.9% | 31.1% | 31.1% |
| May 2026 | 35.4% | 35.4% | 29.1% |
| Jun 2026 | 40.1% | 32.9% | 26.9% |
| Jul 2026 | 42.3% | 34.5% | 23.2% |
| Aug 2026 | 40.2% | 32.8% | 27% |
| Sep 2026 | 40.2% | 32.9% | 26.8% |
How has the Assos and Rapha comparison changed over the last 12 months?
3 findings
- Assos was ahead of Rapha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Assos’ estimated Share of Search among cycling jersey brands worldwide moved from 35.5% to 40.2%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Rapha’s estimated Share of Search among cycling jersey brands worldwide moved from 35.5% to 32.9%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for cycling jersey brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Rapha worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Other head-to-heads among cycling jersey brands
How each brand is measured
Brandwave collects information about searches that people make online using Assos’ and Rapha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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