Brandwave

MAAP vs Santini:Which is more popular?

In September 2026, MAAP had more branded searches than Santini among cycling jersey brands worldwide. MAAP had about 22,200 branded searches, while Santini had 9,900. MAAP made up 3.4% of all cycling jersey brand searches we track, and Santini accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about cycling jersey brands, MAAP appeared in three of the five answers and Santini in none.

Among cycling jersey brands worldwide in September 2026

Who do people search for more?

MAAP, about 2 searches for every 1 for Santini

MAAP 22.2K searchesSantini 9.9K searches

Who does AI mention more?

MAAP, mentioned in 3 of 5 answers, Santini in 0

MAAP in 3 of 5Santini in 0 of 5

Who does AI recommend more?

MAAP, the only one of the two named

MAAP first in 3Santini never named

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Top cycling jersey brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MAAP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Santini did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Castelli1st
  2. Rapha2nd
  3. Assos3rd
  4. Pearl Izumi4th
  5. MAAP5th
  6. Van Rysel6th
  7. Gore Wear–
  8. Santini–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Assos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pearl Izumi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Van Rysel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gore Wear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Santini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cycling jersey brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is MAAP or Santini more popular in search?

This chart shows how often people search Google for MAAP and Santini by name. Each line represents a brand's share of searches for all eight cycling jersey brands we track, month by month, from English-language searches worldwide.

MAAP and Santini among cycling jersey brands worldwide, by month

Share of searches by month for MAAP, Santini. The figures are in the table below the chart.

View monthly share of searches table
MonthAssosVan RyselRaphaCastelliPearl IzumiGore WearMAAPSantini
Oct 202524.8%16.5%24.8%20.3%4.1%6.1%2.2%1.2%
Nov 202524.8%9.1%24.8%16.7%4.1%16.7%2.7%1%
Dec 202527%12.1%27%18%4.4%8.1%2.4%1.1%
Jan 202622.2%18.2%22.2%18.2%3.7%12.2%2.4%0.89%
Feb 202621.8%12%21.8%21.8%4.4%14.6%2.4%1.1%
Mar 202624.6%16.5%20.2%16.5%4.1%13.5%3.3%1.2%
Apr 202623.6%23.6%19.4%19.4%3.9%5.8%3.2%1.2%
May 202621.6%26.4%21.6%17.7%4.3%3.6%3.6%1.3%
Jun 202626.5%21.8%21.8%17.8%4.4%2.9%3.6%1.3%
Jul 202627.8%22.8%22.8%15.3%3.7%2.5%3.1%2%
Aug 202627.1%22.1%22.1%18.2%3.6%2.4%3%1.3%
Sep 202625.1%25.1%20.6%16.8%4.1%3.4%3.4%1.5%

How has the MAAP and Santini comparison changed over the last 12 months?

3 findings
  • MAAP was ahead of Santini in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, MAAP’s share of searches among cycling jersey brands worldwide moved from 2.2% to 3.4%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
  • Across the 12 months ending September 2026, Santini’s share of searches among cycling jersey brands worldwide moved from 1.2% to 1.5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

How did search popularity change for cycling jersey brands worldwide in September 2026?

3 changes
  1. In September 2026, Gore Wear overtook MAAP to rank 6th among cycling jersey brands worldwide, with 3.4% of the searches.

  2. Estimated monthly branded searches for MAAP worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.

  3. Estimated monthly branded searches for Santini worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MAAP’s and Santini’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MAAP

1 branded search term

  • maap cycling

Santini

1 branded search term

  • santini cycling

How the Brand Demand Index is measured

Other head-to-heads among cycling jersey brands

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