Castelli vs Santini:Which is more popular?
In September 2026, Castelli had more branded searches than Santini among cycling jersey brands worldwide. Castelli had about 110,000 branded searches, while Santini had 9,900. Castelli made up 16.8% of all cycling jersey brand searches we track, and Santini accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about cycling jersey brands, Castelli appeared in all five answers and Santini in none.
Who do people search for more?
Castelli, about 11 searches for every 1 for Santini
Who does AI mention more?
Castelli, mentioned in every answer we collected
Who does AI recommend more?
Castelli, the only one of the two named
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Top cycling jersey brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Castelli appeared in all five answers. Santini did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Castelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Assos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pearl Izumi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MAAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Van Rysel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gore Wear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Santini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling jersey brands
5 answers
Asked ChatGPT
“Which cycling jersey brand should I buy?”
Asked ChatGPT
“What are the best cycling jersey brands?”
Asked ChatGPT
“What's the best cycling jersey brand for road cycling?”
Searched Google, AI Overview
“cycling jersey brands”
Searched Google, AI Overview
“best cycling jersey”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Castelli or Santini more popular in search?
This chart shows how often people search Google for Castelli and Santini by name. Each line represents a brand's share of searches for all eight cycling jersey brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Castelli, Santini. The figures are in the table below the chart.
View monthly share of searches table
| Month | Assos | Van Rysel | Rapha | Castelli | Pearl Izumi | Gore Wear | MAAP | Santini |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 16.5% | 24.8% | 20.3% | 4.1% | 6.1% | 2.2% | 1.2% |
| Nov 2025 | 24.8% | 9.1% | 24.8% | 16.7% | 4.1% | 16.7% | 2.7% | 1% |
| Dec 2025 | 27% | 12.1% | 27% | 18% | 4.4% | 8.1% | 2.4% | 1.1% |
| Jan 2026 | 22.2% | 18.2% | 22.2% | 18.2% | 3.7% | 12.2% | 2.4% | 0.89% |
| Feb 2026 | 21.8% | 12% | 21.8% | 21.8% | 4.4% | 14.6% | 2.4% | 1.1% |
| Mar 2026 | 24.6% | 16.5% | 20.2% | 16.5% | 4.1% | 13.5% | 3.3% | 1.2% |
| Apr 2026 | 23.6% | 23.6% | 19.4% | 19.4% | 3.9% | 5.8% | 3.2% | 1.2% |
| May 2026 | 21.6% | 26.4% | 21.6% | 17.7% | 4.3% | 3.6% | 3.6% | 1.3% |
| Jun 2026 | 26.5% | 21.8% | 21.8% | 17.8% | 4.4% | 2.9% | 3.6% | 1.3% |
| Jul 2026 | 27.8% | 22.8% | 22.8% | 15.3% | 3.7% | 2.5% | 3.1% | 2% |
| Aug 2026 | 27.1% | 22.1% | 22.1% | 18.2% | 3.6% | 2.4% | 3% | 1.3% |
| Sep 2026 | 25.1% | 25.1% | 20.6% | 16.8% | 4.1% | 3.4% | 3.4% | 1.5% |
How has the Castelli and Santini comparison changed over the last 12 months?
3 findings
- Castelli was ahead of Santini in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Castelli’s share of searches among cycling jersey brands worldwide moved from 20.3% to 16.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Santini’s share of searches among cycling jersey brands worldwide moved from 1.2% to 1.5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for cycling jersey brands worldwide in September 2026?
2 changes
In September 2026, Castelli lost share of searches among cycling jersey brands worldwide, from 18.2% to 16.8%.
Estimated monthly branded searches for Santini worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Castelli’s and Santini’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cycling jersey brands
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