Assos vs Velocio:Which is more popular?
In September 2026, Assos had more branded searches than Velocio among bib shorts brands worldwide. Assos had about 165,000 branded searches, while Velocio had 9,900. Assos made up 23.9% of all bib shorts brand searches we track, and Velocio accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about bib shorts brands, Assos appeared in all five answers and Velocio in two. Assos was mentioned before Velocio in every answer.
Who do people search for more?
Assos, about 17 searches for every 1 for Velocio
Who does AI mention more?
Assos, mentioned in every answer we collected
Who does AI recommend more?
Assos, named ahead of Velocio in every answer
Follow Assos vs Velocio and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bib shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Assos appeared in all five answers. Velocio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Assos was listed before Velocio in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Assos1st
Castelli2nd
Pearl Izumi3rd
Rapha4th
Endura5th
Velocio6th
Specialized7th
Santini–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Assos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Castelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rapha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pearl Izumi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Velocio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Specialized1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Endura1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Santini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bib shorts brands
5 answers
Asked ChatGPT
“Which bib shorts brand should I buy?”
Asked ChatGPT
“What are the best bib shorts brands?”
Asked ChatGPT
“What's the best bib shorts brand for long rides?”
Searched Google, AI Overview
“cycling bib shorts”
Searched Google, AI Overview
“men's bib shorts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Assos or Velocio more popular in search?
This chart shows how often people search Google for Assos and Velocio by name. Each line represents a brand's share of searches for all eight bib shorts brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Assos, Velocio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Assos | Rapha | Castelli | Endura | Pearl Izumi | Santini | Velocio |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 23% | 23% | 18.9% | 5.7% | 3.8% | 1.1% | 1.4% |
| Nov 2025 | 20.8% | 25.3% | 25.3% | 17% | 5.1% | 4.2% | 1% | 1.2% |
| Dec 2025 | 20.8% | 25.4% | 25.4% | 16.9% | 5.1% | 4.2% | 1% | 1.2% |
| Jan 2026 | 19.8% | 24.1% | 24.1% | 19.7% | 5.9% | 4% | 0.96% | 1.4% |
| Feb 2026 | 22% | 21.9% | 21.9% | 21.9% | 5.4% | 4.4% | 1.1% | 1.3% |
| Mar 2026 | 25.3% | 25.2% | 20.7% | 16.9% | 5.1% | 4.1% | 1.2% | 1.5% |
| Apr 2026 | 28.2% | 22.9% | 18.8% | 18.8% | 4.6% | 3.8% | 1.1% | 1.7% |
| May 2026 | 26.8% | 21.8% | 21.8% | 17.9% | 4.4% | 4.4% | 1.3% | 1.6% |
| Jun 2026 | 25.5% | 25.4% | 20.9% | 17.1% | 4.2% | 4.2% | 1.3% | 1.5% |
| Jul 2026 | 22.9% | 27.9% | 22.8% | 15.3% | 3.8% | 3.8% | 2.1% | 1.4% |
| Aug 2026 | 22.3% | 27.2% | 22.2% | 18.2% | 3.7% | 3.7% | 1.3% | 1.3% |
| Sep 2026 | 29.1% | 23.9% | 19.5% | 15.9% | 4.8% | 3.9% | 1.4% | 1.4% |
How has the Assos and Velocio comparison changed over the last 12 months?
3 findings
- Assos was ahead of Velocio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Assos’ share of searches among bib shorts brands worldwide moved from 23% to 23.9%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Velocio’s share of searches among bib shorts brands worldwide held steady at 1.4%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for bib shorts brands worldwide in September 2026?
2 changes

In September 2026, Specialized overtook Assos to become the leader among bib shorts brands worldwide, with 29.1% of the searches.

In September 2026, Assos lost share of searches among bib shorts brands worldwide, from 27.2% to 23.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Assos’ and Velocio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bib shorts brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.