Assos vs Specialized:Which is searched more?
In September 2026, Specialized had more branded searches than Assos among bib shorts brands worldwide. Specialized was estimated to have 262K branded searches compared to Assos’ 165K, and held a 35.3% Share of Search versus Assos’ 22.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Assos or Specialized?
Compare the bib shorts brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specialized, Assos. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | Assos | Rapha | Castelli | Endura | Pearl Izumi | Santini |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.4% | 21.8% | 21.8% | 17.9% | 5.4% | 3.6% | 1.1% |
| Nov 2025 | 25.7% | 24.1% | 24.1% | 16.2% | 4.9% | 4% | 0.97% |
| Dec 2025 | 25.7% | 24.2% | 24.2% | 16.1% | 4.9% | 4% | 0.97% |
| Jan 2026 | 25.5% | 22.8% | 22.8% | 18.7% | 5.6% | 3.7% | 0.91% |
| Feb 2026 | 27.1% | 20.9% | 20.9% | 20.9% | 5.1% | 4.2% | 1% |
| Mar 2026 | 32% | 23.4% | 19.2% | 15.7% | 4.7% | 3.9% | 1.2% |
| Apr 2026 | 34.2% | 21.5% | 17.7% | 17.7% | 4.3% | 3.5% | 1.1% |
| May 2026 | 33.8% | 20.2% | 20.2% | 16.6% | 4.1% | 4.1% | 1.2% |
| Jun 2026 | 32.3% | 23.6% | 19.4% | 15.8% | 3.9% | 3.9% | 1.2% |
| Jul 2026 | 29.2% | 26.1% | 21.4% | 14.3% | 3.5% | 3.5% | 1.9% |
| Aug 2026 | 28.5% | 25.5% | 20.8% | 17.1% | 3.4% | 3.4% | 1.3% |
| Sep 2026 | 35.3% | 22.2% | 18.2% | 14.8% | 4.5% | 3.7% | 1.3% |
How has the Assos and Specialized comparison changed over the last 12 months?
3 findings
- Specialized was ahead of Assos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Assos’ estimated Share of Search among bib shorts brands worldwide moved from 21.8% to 22.2%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bib shorts brands worldwide moved from 28.4% to 35.3%, and its estimated monthly branded searches moved from 215K to 262K.
How did search popularity change for bib shorts brands worldwide in September 2026?
2 changes
In September 2026, Specialized gained estimated Share of Search among bib shorts brands worldwide, from 28.5% to 35.3%.
In September 2026, Assos lost estimated Share of Search among bib shorts brands worldwide, from 25.5% to 22.2%.
Other head-to-heads among bib shorts brands
How each brand is measured
Brandwave collects information about searches that people make online using Assos’ and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Assos
1 branded search term
- assos
Specialized
5 branded search terms
- specialized bicycle
- specialized bike
- specialized bikes rockhopper
- specialized cycling
- specialized ebike
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