Brandwave

Bike Shorts brands:Which are searched most?

In September 2026, Adidas was the most searched among bike Shorts brands worldwide, with an estimated 21.8M branded searches and 69.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Adidas69.9%
  2. Orange24.1%
  3. Pregnancy+3.9%
  4. Purple0.86%
  5. Assos0.53%
  6. Castelli0.35%
  7. Blue0.28%
  8. Pearl Izumi0.09%

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Share of SearchLeaderboard

Compare the bike shorts brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bike Shorts brands worldwide, by month

Share of Search by month for Adidas, Orange, Pregnancy+. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasOrangePregnancy+PurpleAssosCastelliBluePearl Izumi
Oct 202568.2%26.9%2.9%0.79%0.48%0.4%0.32%0.08%
Nov 202574.7%21%2.3%0.91%0.46%0.31%0.29%0.08%
Dec 202571.6%24%2.6%0.7%0.43%0.29%0.35%0.07%
Jan 202666.5%27.7%3.7%0.82%0.5%0.41%0.4%0.08%
Feb 202670.3%24.2%3.2%1%0.43%0.43%0.35%0.09%
Mar 202671.3%23.8%2.6%1%0.52%0.35%0.28%0.09%
Apr 202671.1%23.2%3.1%1%0.62%0.51%0.28%0.1%
May 202673.9%20.9%2.8%1.1%0.56%0.46%0.25%0.11%
Jun 202673.2%21.8%2.9%0.78%0.58%0.39%0.26%0.1%
Jul 202673.6%21.3%2.8%0.76%0.7%0.38%0.3%0.09%
Aug 202673.8%21%2.8%0.91%0.69%0.46%0.3%0.09%
Sep 202669.9%24.1%3.9%0.86%0.53%0.35%0.28%0.09%

This month’s ranking, September 2026

  1. 1.Adidas

    69.9%

    Held 1st. 21.8M estimated branded searches, -17.5% vs prior month. Share -3.9 points.

  2. 2.Orange

    24.1%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share +3.1 points.

  3. 3.Pregnancy+

    3.9%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +1.1 points.

  4. 4.Purple

    0.86%

    Held 4th. 269K estimated branded searches, -17.1% vs prior month. Share 0 points.

  5. 5.Assos

    0.53%

    Held 5th. 165K estimated branded searches, -32.9% vs prior month. Share -0.2 points.

  6. 6.Castelli

    0.35%

    Held 6th. 110K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  7. 7.Blue

    0.28%

    Held 7th. 88.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Pearl Izumi

    0.09%

    Held 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among bike Shorts brands worldwide?

In September 2026, Adidas was the most searched among bike Shorts brands worldwide, with an estimated 21.8M branded searches and 69.9% estimated Share of Search within this set. Orange is in 2nd place, 45.9 percentage points behind at 24.1% Share of Search.

Global bike Shorts brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Adidas68.2% → 69.9%74.7%Nov 202566.5%Jan 20261st
Orange26.9% → 24.1%27.7%Jan 202620.9%May 20262nd
Pregnancy+2.9% → 3.9%3.9%Sep 20262.3%Nov 20253rd
Purple0.79% → 0.86%1.1%May 20260.7%Dec 20254th
Assos0.48% → 0.53%0.7%Jul 20260.43%Dec 20255th
Castelli0.4% → 0.35%0.51%Apr 20260.29%Dec 20256th
Blue0.32% → 0.28%0.4%Jan 20260.25%May 20267th
Pearl Izumi0.08% → 0.09%0.11%May 20260.07%Dec 20258th

Each finding as a sentence

  • Across the 12 months ending September 2026, Adidas’ estimated Share of Search among bike Shorts brands worldwide increased from 68.2% to 69.9%.
  • Across the 12 months ending September 2026, Orange’s estimated Share of Search among bike Shorts brands worldwide decreased from 26.9% to 24.1%.
  • Across the 12 months ending September 2026, Pregnancy+’s estimated Share of Search among bike Shorts brands worldwide increased from 2.9% to 3.9%.
  • Across the 12 months ending September 2026, Adidas’ estimated Share of Search among bike Shorts brands worldwide peaked at 74.7% in November 2025 and was lowest at 66.5% in January 2026.
  • Across the 12 months ending September 2026, Orange’s estimated Share of Search among bike Shorts brands worldwide peaked at 27.7% in January 2026 and was lowest at 20.9% in May 2026.
  • Across the 12 months ending September 2026, Pregnancy+’s estimated Share of Search among bike Shorts brands worldwide peaked at 3.9% in September 2026 and was lowest at 2.3% in November 2025.
  • Across the 12 months ending September 2026, Purple, Assos, Castelli, Blue and Pearl Izumi held steady: their estimated Share of Search among bike Shorts brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for bike Shorts brands worldwide in September 2026?

  1. In September 2026, Orange gained estimated Share of Search among bike Shorts brands worldwide, from 21% to 24.1%.

  2. In September 2026, Pregnancy+ gained estimated Share of Search among bike Shorts brands worldwide, from 2.8% to 3.9%.

  3. In September 2026, Adidas lost estimated Share of Search among bike Shorts brands worldwide, from 73.8% to 69.9%.

  4. Estimated monthly branded searches for Castelli worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  5. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

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