Brandwave

How popular isAssos in search?

In September 2026, there were an estimated 165K branded searches for Assos worldwide which held steady over the last 12 months. Assos holds 54.6% estimated Share of Search among bike shorts brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Assos54.6%
  2. Castelli36.4%
  3. Pearl Izumi9%
Assos website (opens in a new tab)

Follow Assos and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which bike shorts brands compete with Assos?

Assos against bike shorts brands worldwide, by month

Share of Search by month for Assos, Castelli, Pearl Izumi. The figures are in the table below the chart.

View monthly share of search table
MonthAssosCastelliPearl Izumi
Oct 202550.4%41.3%8.3%
Nov 202554.5%36.6%9%
Dec 202554.6%36.4%9%
Jan 202650.4%41.3%8.3%
Feb 202645.4%45.4%9.1%
Mar 202654.5%36.6%9%
Apr 202650.4%41.3%8.3%
May 202649.4%40.6%10%
Jun 202654.5%36.6%9%
Jul 202659.4%32.6%8%
Aug 202655.4%37.2%7.5%
Sep 202654.6%36.4%9%

  1. 1.Assos

    54.6%

    Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share -0.8 points.

  2. 2.Castelli

    36.4%

    Held 2nd. 110K estimated branded searches, -33.3% vs prior month. Share -0.7 points.

  3. 3.Pearl Izumi

    9%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share +1.5 points.

Compare search popularity between Assos and its closest rivals

Every comparison with Assos

How has branded search demand for Assos changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Assos worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Assos’ estimated Share of Search among bike shorts brands worldwide increased from 50.4% to 54.6%.
  • Across the 12 months ending September 2026, Assos’ estimated Share of Search among bike shorts brands worldwide peaked at 59.4% in July 2026 and was lowest at 45.4% in February 2026.

How did search popularity change for bike shorts brands worldwide in September 2026?

  1. In September 2026, Pearl Izumi gained estimated Share of Search among bike shorts brands worldwide, from 7.5% to 9%.

  2. In September 2026, Assos lost estimated Share of Search among bike shorts brands worldwide, from 55.4% to 54.6%.

  3. In September 2026, Castelli lost estimated Share of Search among bike shorts brands worldwide, from 37.2% to 36.4%.

Where does Assos compete?

Assos is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bib shorts brands2nd of 716.6%Show ranking
Cycling shorts1st of 633.5%Show ranking
Cycling jerseys1st of 635.2%Show ranking
Cycling jersey brands1st of 340.2%Show ranking
Long sleeve jersey brands1st of 340.2%Show ranking
Bike shorts brands1st of 354.6%Shown above

How is Assos measured?

Brandwave collects information about searches that people make online using Assos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • assos

Do you work for Assos? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Assos your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free