How popular isOrange in search?
In September 2026, there were an estimated 7.5M branded searches for Orange worldwide which is down 18.1% over the last 12 months. Orange holds 24.1% estimated Share of Search among bike Shorts brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Adidas69.9%
Orange24.1%
Pregnancy+3.9%Purple0.86%
Assos0.53%
Castelli0.35%
Blue0.28%
Pearl Izumi0.09%
Follow Orange and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which bike Shorts brands compete with Orange?
Share of Search by month for Adidas, Orange, Pregnancy+. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Orange | Pregnancy+ | Purple | Assos | Castelli | Blue | Pearl Izumi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.2% | 26.9% | 2.9% | 0.79% | 0.48% | 0.4% | 0.32% | 0.08% |
| Nov 2025 | 74.7% | 21% | 2.3% | 0.91% | 0.46% | 0.31% | 0.29% | 0.08% |
| Dec 2025 | 71.6% | 24% | 2.6% | 0.7% | 0.43% | 0.29% | 0.35% | 0.07% |
| Jan 2026 | 66.5% | 27.7% | 3.7% | 0.82% | 0.5% | 0.41% | 0.4% | 0.08% |
| Feb 2026 | 70.3% | 24.2% | 3.2% | 1% | 0.43% | 0.43% | 0.35% | 0.09% |
| Mar 2026 | 71.3% | 23.8% | 2.6% | 1% | 0.52% | 0.35% | 0.28% | 0.09% |
| Apr 2026 | 71.1% | 23.2% | 3.1% | 1% | 0.62% | 0.51% | 0.28% | 0.1% |
| May 2026 | 73.9% | 20.9% | 2.8% | 1.1% | 0.56% | 0.46% | 0.25% | 0.11% |
| Jun 2026 | 73.2% | 21.8% | 2.9% | 0.78% | 0.58% | 0.39% | 0.26% | 0.1% |
| Jul 2026 | 73.6% | 21.3% | 2.8% | 0.76% | 0.7% | 0.38% | 0.3% | 0.09% |
| Aug 2026 | 73.8% | 21% | 2.8% | 0.91% | 0.69% | 0.46% | 0.3% | 0.09% |
| Sep 2026 | 69.9% | 24.1% | 3.9% | 0.86% | 0.53% | 0.35% | 0.28% | 0.09% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.9% | 21.8M | -17.5% | -3.9 points | |
| 2, held 2nd | 24.1% | 7.5M | 0% | +3.1 points | |
| 3, held 3rd | 3.9% | 1.2M | +22% | +1.1 points | |
| 4, held 4th | 0.86% | 269K | -17.1% | 0 points | |
| 5, held 5th | 0.53% | 165K | -32.9% | -0.2 points | |
| 6, held 6th | 0.35% | 110K | -33.3% | -0.1 points | |
| 7, held 7th | 0.28% | 88.8K | -18.2% | 0 points | |
| 8, held 8th | 0.09% | 27.1K | -18.1% | 0 points |
1.
69.9%
Held 1st. 21.8M estimated branded searches, -17.5% vs prior month. Share -3.9 points.
2.
Orange24.1%
Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share +3.1 points.
3.9%
Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +1.1 points.
4.
0.86%
Held 4th. 269K estimated branded searches, -17.1% vs prior month. Share 0 points.
5.
Assos0.53%
Held 5th. 165K estimated branded searches, -32.9% vs prior month. Share -0.2 points.
6.
Castelli0.35%
Held 6th. 110K estimated branded searches, -33.3% vs prior month. Share -0.1 points.
7.
Blue0.28%
Held 7th. 88.8K estimated branded searches, -18.2% vs prior month. Share 0 points.
0.09%
Held 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between Orange and its closest rivals
Every comparison with Orange
143 comparisons
- Adidas vs Orange
- New Balance vs Orange
- Nike vs Orange
- Orange vs Puma
- BMW vs Orange
- Disney+ vs Orange
- Eagle vs Orange
- IKEA vs Orange
- Jumbo vs Orange
- Lululemon vs Orange
- Orange vs Shein
- Dyson vs Orange
- Honda vs Orange
- Orange vs Tesla
- Bear vs Orange
- Govee vs Orange
- Orange vs PetSmart
- Hermès vs Orange
- Ace Hardware vs Orange
- Orange vs Petco
- Orange vs Ralph Lauren
- Orange vs Santa Cruz
- Chewy vs Orange
- Harley-Davidson vs Orange
- Orange vs Patagonia
- Orange vs Rainbow
- Gucci vs Orange
- Burberry vs Orange
- Milwaukee vs Orange
- Orange vs Smart
- Orange vs Spider
- KTM vs Orange
- KitchenAid vs Orange
- Boss vs Orange
- Bulldog vs Orange
- Orange vs Yellow
- Barbour vs Orange
- Couch vs Orange
- MINI vs Orange
- Orange vs Pregnancy+
- Orange vs Seat
- Orange vs Tom Ford
- Ninja vs Orange
- Orange vs Vox
- Best Western vs Orange
- Breville vs Orange
- Fender vs Orange
- Head vs Orange
- Ariat vs Orange
- DeWalt vs Orange
- Hexagon vs Orange
- Mitre 10 vs Orange
- Orange vs Poly
- Orange vs Stanley
- Ivory vs Orange
- Marshall vs Orange
- Orange vs Sheridan
- Kensington vs Orange
- Carhartt vs Orange
- Mission vs Orange
- Orange vs Plaid
- Innova vs Orange
- Black Diamond vs Orange
- Black Magic vs Orange
- Craftsman vs Orange
- Orange vs Purple
- HP vs Orange
- Elastic vs Orange
- Cannondale vs Orange
- Orange vs Scotch
- Orange vs Skinny
- Cuisinart vs Orange
- Cube vs Orange
- Clorox vs Orange
- Brooklinen vs Orange
- DYMO vs Orange
- Assos vs Orange
- Orange vs Prodigy
- Orange vs Villa Maria
- Blackstar vs Orange
- All-Clad vs Orange
- Cozy Earth vs Orange
- Dainese vs Orange
- Gavel vs Orange
- Giant vs Orange
- Godox vs Orange
- Belstaff vs Orange
- Castelli vs Orange
- Orange vs Ritz
- Orange vs Square
- Ogilvy vs Orange
- Orange vs Oyster Bay
- Fox Racing vs Orange
- Blue vs Orange
- Neewer vs Orange
- Bicycle vs Orange
- Hero vs Orange
- Orange vs Steiner
- 4imprint vs Orange
- Orange vs Parachute
- Cross vs Orange
- Kidde vs Orange
- Green Velvet vs Orange
- Orange vs Pearl Izumi
- Flamingo vs Orange
- Anglepoise vs Orange
- Giesen vs Orange
- Orange vs Tillman
- Gildan vs Orange
- Orange vs Pearl
- Orange vs Premier Equine
- Kim Crawford vs Orange
- Orange vs Uline
- Dickies vs Orange
- Circle vs Orange
- Butterfly vs Orange
- Orange vs Strong
- 100% vs Orange
- Orange vs Teal
- Frog vs Orange
- Impact vs Orange
- Orange vs Sage
- Orange vs Scott
- Kayak vs Orange
- Orange vs Vestil
- Easton vs Orange
- Orange vs Oxford
- Orange vs Shires
- Orange vs Thor
- Empire vs Orange
- Crisp vs Orange
- Glow vs Orange
- Huge vs Orange
- Orange vs WeatherBeeta
- Budget vs Orange
- Diamond vs Orange
- Camco vs Orange
- Confetti vs Orange
- Bisley vs Orange
- Orange vs Zico
- Chameleon vs Orange
- Brightech vs Orange
- Orange vs Pastel
How has branded search demand for Orange changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Orange worldwide fell from 9.2M to 7.5M.
- Across the 12 months ending September 2026, Orange’s estimated Share of Search among bike Shorts brands worldwide decreased from 26.9% to 24.1%.
- Across the 12 months ending September 2026, Orange’s estimated Share of Search among bike Shorts brands worldwide peaked at 27.7% in January 2026 and was lowest at 20.9% in May 2026.
How did search popularity change for bike Shorts brands worldwide in September 2026?
5 changes
In September 2026, Orange gained estimated Share of Search among bike Shorts brands worldwide, from 21% to 24.1%.
In September 2026, Pregnancy+ gained estimated Share of Search among bike Shorts brands worldwide, from 2.8% to 3.9%.
In September 2026, Adidas lost estimated Share of Search among bike Shorts brands worldwide, from 73.8% to 69.9%.
Estimated monthly branded searches for Castelli worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.
Where does Orange compete?
How is Orange measured?
Brandwave collects information about searches that people make online using Orange’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- orange
- orange amps
- orangeamps
Do you work for Orange? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Orange your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.