Brandwave

Orange vs Sheridan:Which is searched more?

In September 2026, Orange had more branded searches than Sheridan among bath Towels brands worldwide. Orange was estimated to have 7.5M branded searches compared to Sheridan’s 466K, and held a 55% Share of Search versus Sheridan’s 3.4%. These are worldwide searches for English-language branded terms.

Share of Search among bath Towels brands worldwide in September 2026Which is more popular in search, Orange or Sheridan?
Orange55%7.5M searches
vs
Sheridan3.4%466K searches

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Which is more popular in search, Orange or Sheridan?

Compare the bath towels brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Orange and Sheridan among bath Towels brands worldwide, by month

Share of Search by month for Orange, Sheridan. The figures are in the table below the chart.

View monthly share of search table
MonthOrangeRalph LaurenYellowSheridanPurpleBlueTeal
Oct 202556.5%30.8%7.5%2.9%1.7%0.67%0.03%
Nov 202551.4%34.3%8.4%3%2.2%0.72%0.03%
Dec 202551.6%34.4%8.4%3.3%1.5%0.74%0.02%
Jan 202656%30.5%7.4%3.5%1.7%0.81%0.04%
Feb 202658%25.8%9.4%3.4%2.5%0.84%0.06%
Mar 202662.3%22.8%8.3%3.2%2.7%0.74%0.06%
Apr 202657.9%25.8%9.4%3.6%2.5%0.71%0.06%
May 202657.7%25.8%9.4%3.4%3%0.68%0.06%
Jun 202658.4%26.1%9.5%3.2%2.1%0.69%0.04%
Jul 202658.3%26%9.5%3.2%2.1%0.82%0.04%
Aug 202654.9%29.9%8.9%3%2.4%0.79%0.05%
Sep 202655%29.9%8.9%3.4%2%0.65%0.06%

How has the Orange and Sheridan comparison changed over the last 12 months?

  • Orange was ahead of Sheridan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Orange’s estimated Share of Search among bath Towels brands worldwide moved from 56.5% to 55%, and its estimated monthly branded searches moved from 9.2M to 7.5M.
  • Across the 12 months ending September 2026, Sheridan’s estimated Share of Search among bath Towels brands worldwide moved from 2.9% to 3.4%, and its estimated monthly branded searches held steady at 466K.

How did search popularity change for bath Towels brands worldwide in September 2026?

  1. Estimated monthly branded searches for Orange worldwide fell 18.1% over 12 measured months, from 9.2M to 7.5M in September 2026.

Other head-to-heads among bath Towels brands

How each brand is measured

Brandwave collects information about searches that people make online using Orange’s and Sheridan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Orange

3 branded search terms

  • orange
  • orange amps
  • orangeamps

Sheridan

2 branded search terms

  • sheridan
  • sheridan institute

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.