Orange vs Ralph Lauren:Which is searched more?
In September 2026, Orange had more branded searches than Ralph Lauren among bath Towels brands worldwide. Orange was estimated to have 7.5M branded searches compared to Ralph Lauren’s 4.1M, and held a 55% Share of Search versus Ralph Lauren’s 29.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Orange or Ralph Lauren?
Compare the bath towels brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Orange, Ralph Lauren. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Ralph Lauren | Yellow | Sheridan | Purple | Blue | Teal |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.5% | 30.8% | 7.5% | 2.9% | 1.7% | 0.67% | 0.03% |
| Nov 2025 | 51.4% | 34.3% | 8.4% | 3% | 2.2% | 0.72% | 0.03% |
| Dec 2025 | 51.6% | 34.4% | 8.4% | 3.3% | 1.5% | 0.74% | 0.02% |
| Jan 2026 | 56% | 30.5% | 7.4% | 3.5% | 1.7% | 0.81% | 0.04% |
| Feb 2026 | 58% | 25.8% | 9.4% | 3.4% | 2.5% | 0.84% | 0.06% |
| Mar 2026 | 62.3% | 22.8% | 8.3% | 3.2% | 2.7% | 0.74% | 0.06% |
| Apr 2026 | 57.9% | 25.8% | 9.4% | 3.6% | 2.5% | 0.71% | 0.06% |
| May 2026 | 57.7% | 25.8% | 9.4% | 3.4% | 3% | 0.68% | 0.06% |
| Jun 2026 | 58.4% | 26.1% | 9.5% | 3.2% | 2.1% | 0.69% | 0.04% |
| Jul 2026 | 58.3% | 26% | 9.5% | 3.2% | 2.1% | 0.82% | 0.04% |
| Aug 2026 | 54.9% | 29.9% | 8.9% | 3% | 2.4% | 0.79% | 0.05% |
| Sep 2026 | 55% | 29.9% | 8.9% | 3.4% | 2% | 0.65% | 0.06% |
How has the Orange and Ralph Lauren comparison changed over the last 12 months?
3 findings
- Orange was ahead of Ralph Lauren in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Orange’s estimated Share of Search among bath Towels brands worldwide moved from 56.5% to 55%, and its estimated monthly branded searches moved from 9.2M to 7.5M.
- Across the 12 months ending September 2026, Ralph Lauren’s estimated Share of Search among bath Towels brands worldwide moved from 30.8% to 29.9%, and its estimated monthly branded searches moved from 5M to 4.1M.
How did search popularity change for bath Towels brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Ralph Lauren worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.
Estimated monthly branded searches for Orange worldwide fell 18.1% over 12 measured months, from 9.2M to 7.5M in September 2026.
Other head-to-heads among bath Towels brands
How each brand is measured
Brandwave collects information about searches that people make online using Orange’s and Ralph Lauren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Orange
3 branded search terms
- orange
- orange amps
- orangeamps
Ralph Lauren
1 branded search term
- ralph lauren
Put your own brand in this comparison
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