Cozy Earth vs Orange:Which is searched more?
In September 2026, Orange had more branded searches than Cozy Earth among duvet cover brands worldwide. Orange was estimated to have 7.5M branded searches compared to Cozy Earth’s 137K, and held an 81.2% Share of Search versus Cozy Earth’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cozy Earth or Orange?
Compare the duvet cover brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Orange, Cozy Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Ivory | Plaid | Purple | Brooklinen | Cozy Earth | Blue | Parachute |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.7% | 5% | 4.1% | 2.4% | 1.4% | 1.9% | 0.99% | 0.42% |
| Nov 2025 | 78.8% | 4.7% | 5.8% | 3.4% | 2.4% | 3.2% | 1.1% | 0.56% |
| Dec 2025 | 81.7% | 4.9% | 4.9% | 2.4% | 1.8% | 2.7% | 1.2% | 0.43% |
| Jan 2026 | 81.6% | 6% | 4% | 2.4% | 1.4% | 1.8% | 1.2% | 1.5% |
| Feb 2026 | 81.6% | 6% | 4% | 3.5% | 1.4% | 1.5% | 1.2% | 0.75% |
| Mar 2026 | 82.9% | 6.1% | 3.3% | 3.6% | 1.5% | 1.2% | 0.98% | 0.45% |
| Apr 2026 | 81.8% | 6% | 4% | 3.5% | 1.7% | 1.5% | 1% | 0.48% |
| May 2026 | 80.5% | 5.9% | 3.9% | 4.2% | 2.1% | 1.8% | 0.95% | 0.68% |
| Jun 2026 | 82.5% | 6% | 4% | 3% | 1.8% | 1.2% | 0.98% | 0.45% |
| Jul 2026 | 82.2% | 6% | 4% | 3% | 1.8% | 1.2% | 1.2% | 0.63% |
| Aug 2026 | 80.9% | 5.9% | 4.8% | 3.5% | 1.8% | 1.2% | 1.2% | 0.71% |
| Sep 2026 | 81.2% | 5.9% | 4.9% | 2.9% | 2.1% | 1.5% | 0.96% | 0.59% |
How has the Cozy Earth and Orange comparison changed over the last 12 months?
3 findings
- Orange was ahead of Cozy Earth in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cozy Earth’s estimated Share of Search among duvet cover brands worldwide moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 203K to 137K.
- Across the 12 months ending September 2026, Orange’s estimated Share of Search among duvet cover brands worldwide moved from 83.7% to 81.2%, and its estimated monthly branded searches moved from 9.2M to 7.5M.
How did search popularity change for duvet cover brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Cozy Earth worldwide fell 32.4% over 12 measured months, from 203K to 137K in September 2026.
Estimated monthly branded searches for Orange worldwide fell 18.1% over 12 measured months, from 9.2M to 7.5M in September 2026.
Other head-to-heads among duvet cover brands
How each brand is measured
Brandwave collects information about searches that people make online using Cozy Earth’s and Orange’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cozy Earth
2 branded search terms
- cozy earth
- cozy earth bedding
Orange
3 branded search terms
- orange
- orange amps
- orangeamps
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