Ivory vs Purple:Which is searched more?
In September 2026, Ivory had more branded searches than Purple among duvet cover brands worldwide. Ivory was estimated to have 550K branded searches compared to Purple’s 269K, and held a 5.9% Share of Search versus Purple’s 2.9%. These are worldwide searches for English-language branded terms.
Follow Ivory vs Purple and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Ivory or Purple?
Compare the duvet cover brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ivory, Purple. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Ivory | Plaid | Purple | Brooklinen | Cozy Earth | Blue | Parachute |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.7% | 5% | 4.1% | 2.4% | 1.4% | 1.9% | 0.99% | 0.42% |
| Nov 2025 | 78.8% | 4.7% | 5.8% | 3.4% | 2.4% | 3.2% | 1.1% | 0.56% |
| Dec 2025 | 81.7% | 4.9% | 4.9% | 2.4% | 1.8% | 2.7% | 1.2% | 0.43% |
| Jan 2026 | 81.6% | 6% | 4% | 2.4% | 1.4% | 1.8% | 1.2% | 1.5% |
| Feb 2026 | 81.6% | 6% | 4% | 3.5% | 1.4% | 1.5% | 1.2% | 0.75% |
| Mar 2026 | 82.9% | 6.1% | 3.3% | 3.6% | 1.5% | 1.2% | 0.98% | 0.45% |
| Apr 2026 | 81.8% | 6% | 4% | 3.5% | 1.7% | 1.5% | 1% | 0.48% |
| May 2026 | 80.5% | 5.9% | 3.9% | 4.2% | 2.1% | 1.8% | 0.95% | 0.68% |
| Jun 2026 | 82.5% | 6% | 4% | 3% | 1.8% | 1.2% | 0.98% | 0.45% |
| Jul 2026 | 82.2% | 6% | 4% | 3% | 1.8% | 1.2% | 1.2% | 0.63% |
| Aug 2026 | 80.9% | 5.9% | 4.8% | 3.5% | 1.8% | 1.2% | 1.2% | 0.71% |
| Sep 2026 | 81.2% | 5.9% | 4.9% | 2.9% | 2.1% | 1.5% | 0.96% | 0.59% |
How has the Ivory and Purple comparison changed over the last 12 months?
3 findings
- Ivory was ahead of Purple in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ivory’s estimated Share of Search among duvet cover brands worldwide moved from 5% to 5.9%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among duvet cover brands worldwide moved from 2.4% to 2.9%, and its estimated monthly branded searches moved from 268K to 269K.
How did search popularity change for duvet cover brands worldwide in September 2026?
1 change
In September 2026, Purple lost estimated Share of Search among duvet cover brands worldwide, from 3.5% to 2.9%.
Other head-to-heads among duvet cover brands
How each brand is measured
Brandwave collects information about searches that people make online using Ivory’s and Purple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.