Brandwave

Bow Tie brands:Which are searched most?

In September 2026, Orange was the most searched among bow Tie brands worldwide, with an estimated 7.5M branded searches and 57.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Orange57.6%
  2. Gucci21%
  3. Tom Ford9.3%
  4. Yellow9.3%
  5. Purple2.1%
  6. Blue0.68%

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Share of SearchLeaderboard

Compare the bow tie brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bow Tie brands worldwide, by month

Share of Search by month for Orange, Gucci, Tom Ford, Yellow, Purple. The figures are in the table below the chart.

View monthly share of search table
MonthOrangeGucciTom FordYellowPurpleBlue
Oct 202559.8%21.8%8%8%1.7%0.71%
Nov 202558.2%21.2%7.7%9.5%2.5%0.81%
Dec 202555.1%24.5%9%9%1.6%0.79%
Jan 202659.7%21.8%7.9%7.9%1.8%0.86%
Feb 202658.2%21.2%7.7%9.5%2.5%0.84%
Mar 202660.2%22%6.6%8%2.6%0.71%
Apr 202655.7%24.8%7.4%9%2.4%0.68%
May 202655.4%24.7%7.4%9%2.9%0.65%
Jun 202659.4%21.7%6.5%9.6%2.1%0.7%
Jul 202658.5%21.3%7.8%9.5%2.1%0.82%
Aug 202658.2%21.2%7.7%9.5%2.5%0.84%
Sep 202657.6%21%9.3%9.3%2.1%0.68%

This month’s ranking, September 2026

  1. 1.Orange

    57.6%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Gucci

    21%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Tom Ford

    9.3%

    Moved from 4th to 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +1.6 points.

  4. 4.Yellow

    9.3%

    Moved from 3rd to 4th. 1.2M estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Purple

    2.1%

    Held 5th. 269K estimated branded searches, -17.1% vs prior month. Share -0.5 points.

  6. 6.Blue

    0.68%

    Held 6th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among bow Tie brands worldwide?

In September 2026, Orange was the most searched among bow Tie brands worldwide, with an estimated 7.5M branded searches and 57.6% estimated Share of Search within this set. Gucci is in 2nd place, 36.6 percentage points behind at 21% Share of Search.

Global bow Tie brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Orange59.8% → 57.6%60.2%Mar 202655.1%Dec 20251st
Gucci21.8% → 21%24.8%Apr 202621%Sep 20262nd
Tom Ford8% → 9.3%9.3%Sep 20266.5%Jun 20263rd
Yellow8% → 9.3%9.6%Jun 20267.9%Jan 20264th
Purple1.7% → 2.1%2.9%May 20261.6%Dec 20255th
Blue0.71% → 0.68%0.86%Jan 20260.65%May 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Orange’s estimated Share of Search among bow Tie brands worldwide decreased from 59.8% to 57.6%.
  • Across the 12 months ending September 2026, Gucci’s estimated Share of Search among bow Tie brands worldwide decreased from 21.8% to 21%.
  • Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among bow Tie brands worldwide increased from 8% to 9.3%.
  • Across the 12 months ending September 2026, Yellow’s estimated Share of Search among bow Tie brands worldwide increased from 8% to 9.3%.
  • Across the 12 months ending September 2026, Orange’s estimated Share of Search among bow Tie brands worldwide peaked at 60.2% in March 2026 and was lowest at 55.1% in December 2025.
  • Across the 12 months ending September 2026, Gucci’s estimated Share of Search among bow Tie brands worldwide peaked at 24.8% in April 2026 and was lowest at 21% in September 2026.
  • Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among bow Tie brands worldwide peaked at 9.3% in September 2026 and was lowest at 6.5% in June 2026.
  • Across the 12 months ending September 2026, Yellow’s estimated Share of Search among bow Tie brands worldwide peaked at 9.6% in June 2026 and was lowest at 7.9% in January 2026.
  • Across the 12 months ending September 2026, Purple’s estimated Share of Search among bow Tie brands worldwide peaked at 2.9% in May 2026 and was lowest at 1.6% in December 2025.
  • Across the 12 months ending September 2026, Purple and Blue held steady: their estimated Share of Search among bow Tie brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for bow Tie brands worldwide in September 2026?

  1. In September 2026, Tom Ford overtook Yellow to rank 3rd among bow Tie brands worldwide, with 9.3% estimated Share of Search.

  2. In September 2026, Orange lost estimated Share of Search among bow Tie brands worldwide, from 58.2% to 57.6%.

  3. Gucci’s estimated Share of Search among bow Tie brands worldwide has lost ground for 3 months in a row, from 21.7% to 21% in September 2026.

  4. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

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