Gucci vs Purple:Which is searched more?
In September 2026, Gucci had more branded searches than Purple among bow Tie brands worldwide. Gucci was estimated to have 2.7M branded searches compared to Purple’s 269K, and held a 21% Share of Search versus Purple’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gucci or Purple?
Compare the bow tie brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gucci, Purple. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Gucci | Tom Ford | Yellow | Purple | Blue |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 21.8% | 8% | 8% | 1.7% | 0.71% |
| Nov 2025 | 58.2% | 21.2% | 7.7% | 9.5% | 2.5% | 0.81% |
| Dec 2025 | 55.1% | 24.5% | 9% | 9% | 1.6% | 0.79% |
| Jan 2026 | 59.7% | 21.8% | 7.9% | 7.9% | 1.8% | 0.86% |
| Feb 2026 | 58.2% | 21.2% | 7.7% | 9.5% | 2.5% | 0.84% |
| Mar 2026 | 60.2% | 22% | 6.6% | 8% | 2.6% | 0.71% |
| Apr 2026 | 55.7% | 24.8% | 7.4% | 9% | 2.4% | 0.68% |
| May 2026 | 55.4% | 24.7% | 7.4% | 9% | 2.9% | 0.65% |
| Jun 2026 | 59.4% | 21.7% | 6.5% | 9.6% | 2.1% | 0.7% |
| Jul 2026 | 58.5% | 21.3% | 7.8% | 9.5% | 2.1% | 0.82% |
| Aug 2026 | 58.2% | 21.2% | 7.7% | 9.5% | 2.5% | 0.84% |
| Sep 2026 | 57.6% | 21% | 9.3% | 9.3% | 2.1% | 0.68% |
How has the Gucci and Purple comparison changed over the last 12 months?
3 findings
- Gucci was ahead of Purple in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gucci’s estimated Share of Search among bow Tie brands worldwide moved from 21.8% to 21%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among bow Tie brands worldwide moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 268K to 269K.
How did search popularity change for bow Tie brands worldwide in September 2026?
1 change
Gucci’s estimated Share of Search among bow Tie brands worldwide has lost ground for 3 months in a row, from 21.7% to 21% in September 2026.
Other head-to-heads among bow Tie brands
How each brand is measured
Brandwave collects information about searches that people make online using Gucci’s and Purple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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